3 hour written report exam

Question 1

How many marks is section A worth?

Answer 1

34.

Question 2

How many marks is section B worth?

Answer 2

36.

Question 3

What are the 4 sections in section A in order?

Answer 3

1) Structure.
2) Marketing Aims & Objectives.
3) Research & Analysis of Market Information.
4) Justification (SWOT & PESTLE).

Question 4

How many marks are each of these sections in section A worth? (total 34)
1) Structure.
2) Marketing Aims & Objectives.
3) Research & Analysis of Market Information.
4) Justification (SWOT & PESTLE).

Answer 4

1) 4.
2) 8.
3) 12.
4) 10.

Question 5

What are the 4 sections in section B in order?

Answer 5

1) The Marketing Mix.
2) Budget.
3) Timescale.
4) Presentation.

Question 6

How many marks are each of these sections in section B worth? (total 36)
1) The Marketing Mix.
2) Budget.
3) Timescale.
4) Presentation.

Answer 6

1) 20.
2) 8.
3) 4.
4) 4.

Question 7

In section A in the Marketing Aims & Objectives section, how many SMART objectives should we do?

Answer 7

3 but if struggle with time 2.

Question 8

What do the objectives need to be?

Answer 8

SMART.

Question 9

What does SMART stand for?

Answer 9

Specific, Measurable, Achievable, Realistic/Relevant, Timebound.

Question 10

What should you write about in section A in the Marketing Aims & Objectives section?

Answer 10

SMART objectives, consider context, explain why important, use data to back up choice.

Question 11

How should you present the Research & Analysis of Market Information in section A?

Answer 11

With a table.

Question 12

What are the 6 sections in the Research & Analysis of Market Information in section A? and in order?Information - Data - Analysis

Answer 12

1) Market Size & Growth.
2) Market Structure.
3) Key Trends.
4) Competitors.
5) Target Market.
6) Validity & Reliability of Market Research.

Question 13

What are the 4 different types of market businesses operate in? (this goes in the market structure section)

Answer 13

Monopoly, Oligopoly, Perfect Competition, Monopolistic Competition.

Question 14

What does the Justification section in section A involve?

Answer 14

A SWOT & PESTLE.

Question 15

What does SWOT & PESTLE stand for?

Answer 15

Strengths.
Weaknesses.
Opportunity.
Threat.

Political.
Economic.
Social.
Technological.
Legal.
Environmental/Ethical.

Question 16

What parts of the SWOT & PESTLE about the internal and external environment?

Answer 16

SW are about the internal environment.
OT PESTLE are about the external environment.

Question 17

Before writing the marketing mix what do I need to remember to do?

Answer 17

Write a marketing message.

Question 18

What is an example of a marketing message?

Answer 18

The marketing message I have set … is to focus on convenience and high quality.

Question 19

What are the 7 parts of the marketing message? (in order)

Answer 19

1)
2)
3)
4)
5)
6)
7)