3. Elasticity of Demand: PED and YED Flashcards
What is elasticity of demand
measure of how much the demand for a product changes when there is a change in price
price elasticity of demand
measure of how much the Qd of a product changes when there is a change in P
PED
%change in Qd/ %change in P
PED (literal calculations)
((new Qd - original Qd)/original Qd) x 100/ ((new P - original P)/original P)
when PED= 0
consumer demand is not responsive to a change in price- perfectly inelastic
when PED = ∞
consumers are very responsive to a change in price- demand curve goes on forever and so Qd is infinite; if P is raised a bit demand falls to 0 (perfectly elastic)
value of something relatively inelastic (ignoring negative)
0 < PED < 1
inelastic demand
change in price leads to proportionally smaller change in Qd
revenue
price of goods and services x number of units sold
revenue box B + C
original revenue
revenue A+B
new revenue
value of something relatively elastic
1
When price increases for an inelastic product..
the quantity demanded wont fall by a lot- total revenue increases
when price decreases for an inelastic product…
the quantity demanded wont increase because customers arent responsive - total revenue decreases
elastic demand
a change in price leads to a greater than proportionate change in Qd
when price increases for an elastic product
the quantity demanded will fall by more in porportion- total revenue decreases
when price decreases for an elastic product
the quantity demanded will increase - increasing total revenue
unit elastic demand = PED= 1
when a change in P leads to a proportionate opposite change in Qd- rectangular hyperbola where revenue anywhere is constant and always has the same area