3. Elasticity of Demand: PED and YED Flashcards
What is elasticity of demand
measure of how much the demand for a product changes when there is a change in price
price elasticity of demand
measure of how much the Qd of a product changes when there is a change in P
PED
%change in Qd/ %change in P
PED (literal calculations)
((new Qd - original Qd)/original Qd) x 100/ ((new P - original P)/original P)
when PED= 0
consumer demand is not responsive to a change in price- perfectly inelastic
when PED = ∞
consumers are very responsive to a change in price- demand curve goes on forever and so Qd is infinite; if P is raised a bit demand falls to 0 (perfectly elastic)
value of something relatively inelastic (ignoring negative)
0 < PED < 1
inelastic demand
change in price leads to proportionally smaller change in Qd
revenue
price of goods and services x number of units sold
revenue box B + C
original revenue
revenue A+B
new revenue
value of something relatively elastic
1
When price increases for an inelastic product..
the quantity demanded wont fall by a lot- total revenue increases
when price decreases for an inelastic product…
the quantity demanded wont increase because customers arent responsive - total revenue decreases
elastic demand
a change in price leads to a greater than proportionate change in Qd
when price increases for an elastic product
the quantity demanded will fall by more in porportion- total revenue decreases
when price decreases for an elastic product
the quantity demanded will increase - increasing total revenue
unit elastic demand = PED= 1
when a change in P leads to a proportionate opposite change in Qd- rectangular hyperbola where revenue anywhere is constant and always has the same area
when price deceases for a unit elastic product
there is no change in total revenue
when price increases for a unit elastic product
there is no change in total revenue
Determinants for PED
SPiNTime number and closeness of Substitutes (S) Proportion of Income spent Necessity of product (N) Time period considered
substitutes as a determinant for PED
more substitutes - more elastic demand
closer the substitutes - more elastic demand
eg. different brands of butter
fewer and less alike substitutes - inelastic demand
eg. oil
necessity and how widely the product is defined as a determinant for PED
neccesity products are relatively inelastic eg. masks, food, cigs, alcohol (addictive)
HOWEVER if you define a product more specifically - meat as food demand is less inelastic as there are other alternatives
proportion of income spent on a good as a determinant for PED
if a good costs very little and constitute small part of someones budget - demand is relatively inelastic