3. Customer Driven Culture: Mission Statement

Question 1

mission statement

Answer 1

provides a clear understanding of what the company is all about; why it exists and what its striving to achieve

Question 2

5 key elements

Answer 2

1. strategic intent
2. company values
3. distinctive competencies
4. competitive advantage
5. market definiton

Question 3

strategic intent

Answer 3

contracted vision of where the company wants to be in the near future. sense of organisational direction and discovery

Question 4

strategic intent’s 3 sub concepts

Answer 4

1. finding the strategic fit between resources
2. thinking of generic strategies
3. strategy hierarchy of goals, strategies and tactics

Question 5

what do these three sub concepts help achieve

Answer 5

they have been believed to help assist in the process of competitive decline

Question 6

company values

Answer 6

guiding principles of ethical and moral values of the organisation.
it is important to adhere to these otherwise there is no purpose for them

Question 7

mars’ confectionery’s 5 values

Answer 7

quality
responsibility
mutuality
freedom
efficiency

Question 8

distinctive competencies

Answer 8

a company’s competitive advantage (USP) that differentiates the org from its competitors

Question 9

market definiton

Answer 9

specifying what target market the company is trying to sell its products/services to

Question 10

competitive positioning

Answer 10

identifies the segment the organisation intends to, wants to, or is positioned in the marektplace