3-4. Trademark

Question 1

1. What is a Trademark?

Answer 1

1. What is a Trademark?
   
   Distinctive signs which function is to:
   -
   indicate origin of product and or service
   -
   to be able to distinguish products from one
   company from those of another
   -
   Indicate the quality of goods and services and thus
   -
   to provide customers possibility to make informed
   choice (essential

Question 2

Benefits of trademarks to consumers

Answer 2

Distinguish different products within the same type or category
•
Certainty in what they can expect from one product if they are familiar with
the TM

Question 3

Beneficial for trademark holders :

Answer 3

•
Goodwill can be earned and preserved
•
Thereby increasing sales and making the company more valuable
•
IP rights are one of, if not the most, valuable asset in a company
•
Trademarks is an important baseline IP right

Question 4

Beneficial for a society’s economy

Answer 4

•
Fees
•
Incentivising investment and import/export

Question 5

three trademark systems

co existing

Answer 5

You can apply in either

one single country, or

in all the EU simultaneously, or

in multiple
countries/territories simultaneously with an
international application

Question 6

TRIPS trademark protection

Answer 6

•
Provides minimal term of protection which is 7 years with possibility
for indefinitely renewal and possibility of cancellation of trademark
registration after an uninterrupted period of at least three years of non
use

Question 7

MADRID AGREEMENT

Answer 7

Madrid agreement is the procedural convention governed and administered by WIPO

Provides nationals of any of the contracting countries possibility to submit application
in French to International Bureau of WIPO through the office of the home country ).

Question 8

insert more stuff from disposition