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Visual literacy > 3/4 > Flashcards

3/4 Flashcards

1
Q

Bilateral symmetry

A

The property of being divided into symmetrical halves on either side of a inquire plane.

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2
Q

Radial Symmetry

A

Symmetry around a central axis as in a starfish or flower

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3
Q

Asymmetrical Balance

A

Balanced achieved through contrast. Visual weight, visual direction.

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4
Q

Weight / direction (asymmetrical balance)

A

Affected by location. Small shapes on the edges balance out large shapes in the center. Also affected by shape color texture

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5
Q

Gestalt Principals

A

Figure/ground, similarity, closure, proximity, continuation

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6
Q

Contrast

A

Elements of design stand apart from one another. Contrast of color tone shape/size and direction

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7
Q

Repetition

A

Creates cohesiveness in design. Once a pattern has been established repeating this pattern leads to consistency

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8
Q

Alignment

A

Proper alignment means every element is visually connected to other elements. CREATS COHESIVENESS. Nothing feels out of order or disconnected.

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9
Q

Proximity

A

when elements are placed close together they seem to be perceived as a group. Minimize visual clutter and emphasizes organization and increases viewer comprehension.

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10
Q

Grids

A

Create order, unity and structure that if often felt more than seen. Rule of thirds is a grid

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11
Q

Hue

A

Any color that can be found naturally on the electromagnetic spectrum

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12
Q

Complementary

A

Colors that are across from one another on the color wheel.

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13
Q

Triadic

A

Make a triangle on the color wheel. Those three colors compose a triadic color scheme. Triadic Harmonies: add black or white to make tints and shades from those three colors.

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14
Q

Harmonious

A

Three colors next to one another on the color wheel.

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15
Q

Tint

A

Add white to color

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16
Q

Shades

A

Add black to color

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17
Q

Tones

A

Add grey to base color

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18
Q

Panton

A

Color matching system

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19
Q

Hexadecimal

A

color system based on numbers. o The number form of color. It shows the RGB, and then it gives you the number so that you can find that exact color in printing

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20
Q

Creativity

A

An attitude and approach. It is looking at things and or doing them in a different way. It enhances beauty. It is a learned behavior. We destroy creativity. No one is born uncreative.

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21
Q

De Bono Story

A

Story about the girl who was going to have to mary the man. Knew there were too black peebles so she picked one up and dropped the other and said she picked the opposite of whatever was left

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22
Q

Lateral thinking

A

Most people think vertically. Lateral thinking involves jumping horizontally

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23
Q

Theme of Embrace the shake

A

Embrace limitations, they inspire creativity.

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24
Q

Gstalt Phycology

A

The basic approach was wanting to understand the way the brain organizes thing holistically

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25
Q

Gstalt Principles maintain that …

A

The eye sees objects in their entirety before preceding their individual parts

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26
Q

Figure/ ground

A

the eye differentiates an object from its surrounding area. A form silhouette or shape is perceived as figure (object), while the surrounding area is perceived as ground.
Similar elements are contrasted with dissimilar elements to give the impression of the whole (optical illusions and cool movie posters)

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27
Q

Similarity

A

Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
Things that share visual characterists such as shape, size, color, texture, value or orientation will be seen as belonging together.

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28
Q

Continuation

A

Eye is compelled to move though one object and conine to another object (hilton logo)

29
Q

Closure

A

Brain fills in the blanks to complete the image (Dalmatian with no outline, just spots) we tend to see complete figures even when part of the info is missing. Our minds react to patters that are familiar even though we often receive incomplete infer.

30
Q

Motion Pictures

A

Story told through images

31
Q

The Shot

A

Image you see in the tim or vieo. can vary in length. shots create emotion and help more the narrative along.

32
Q

Wide Shot

A

Usually covers a large area of physical space within the frame.
It is many times used to show the landscapes of an area of passicly a sense of physical isolation

33
Q

Medium Shot

A

Very common perspective in film
Usually shot form the was it up when shooting a person
at times depicting a medium distance

34
Q

Close up shot

A

Shot that depicts something very close

35
Q

Pan

A

Camera movement from side to side

36
Q

Tilt

A

Camera movement from up or down

37
Q

Hand held

A

Camera moves by someone holding it

38
Q

Editing

A

Sequence of shots. Sometimes fast, sometimes slow. The notion of Juxtaposing- meaning is created as images are put side by side

39
Q

Perception

A

Proccess by which we become aware of object and events in the external world. How we make sense of the world around us.. We view the world from our own vantage points. Usually we spend more energy defending our own positions than understanding others.

40
Q

Perception Influences

A

Physiological (bio/nuerolgircal) Influcences (senses, age, health hunger, biological cycles) Social influences, cultural differences, nonverbal behavios, odors, speech silence, space, social roles, gender roles, occupation, self-concept

41
Q

1st stage of perception

A

Selection. Life is a process of election info/data. We only take in some data, what influences that: Interests (sports music), need (lectures, traffic lights), Aestetics (noise movement color – advertisers) d. biology

42
Q

2nd stage of perception

A

Organization. To eleimnate chaos of life and to make sense of the world we simplify and revue it. We put our selected date into cognitive folders

43
Q

3rd stage of perception

A

Interpretation and comprehension. We evaluate the date in our folders. Our comfort one, we are not comfortable with new or small folders, we like big folders (football) and avoid small folders (Syria). researchers now thing this is the reason for racisma and prejudice

44
Q

Signs

A

conceal some interest or other (political, commercial, or whiter)

45
Q

Font Family

A

consist of the basic various with a family

46
Q

Baseline

A

The bottom of an “n” (letter with no decender)

47
Q

Decender

A

a letter that does bellow the baseline

48
Q

Ascender

A

A letter that does above the x height

49
Q

x hight

A

hight of an X and nay other letter with now ascenders or descenders

50
Q

type size

A

measure in points. 72 points is an inch

51
Q

Kerning

A

The space between letters/pairs

52
Q

Leading

A

space between lines of type

53
Q

Tracking

A

Space between words

54
Q

old style

A

they use shrift. used in novels, magazines and newspapers

55
Q

Modern

A

vertical lines, dramatic think/thin transitions. Made in the 1700

56
Q

Slab Serif

A

Easy to read from far away (advertising)

57
Q

San serif

A

No serifs. Popular for things online

58
Q

Ding bats

A

ornaments or wingdings are fonts with no letters only pictures. Great for logos and decorations.

59
Q

Language is constructed

A

Meaning only exists because it is shares and negotiated. We have entered into an unacknolaged agreement to make certain sounds mean certain things.

60
Q

Phonemes

A

Basic unit of language

61
Q

words

A

words are signs in which they represent something

62
Q

Signifier

A

(sound image or marks on paper )

63
Q

Signified

A

The concept

64
Q

Referent

A

Real item

65
Q

Denotation

A

the first level of meant ion. Making meaning by assocation

66
Q

Conotation

A

second level of meaning (a picture of a heart does not just represent the organ, it also represents romantic love)

67
Q

Signs achieve meaning through

A

difference

67
Q

Context

A

signs must be understood in their context

Visual literacy (1 decks)

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