3 Flashcards
PED
Definition: a measure of the responsiveness of the quantity of a
good demanded to changes in its price
Large responsiveness of quantity demanded
Price elasticity
To calculate PED
Percentage change in quantity demanded/percentage change in price
Why percentage in formula for PED
To compare the responsiveness of quantity demanded of
different goods with no currency limitations; To measure the RELATIVE size of change
A luxury sports utility vehicle (SUV) retails for £40,000 in the UK in
July. 7000 SUVs are sold in July.
In August, the vehicle is marked down to £37,000. 7200 SUVs are
sold in August
Assuming no other variable changed between July and August,
how responsive are UK consumers to the change in price of this
SUV
The price elasticity of demand for these SUVs between 40k and 37k in the UK is -0.37%. A fall in price of 7.5 led to an increase in quantity demanded of 2.9%. Another way to interperate this is that for every 1% decrease in price, the quantity demanded increased of 0.36%
Inelastic demand ><
0<PED<1
Inelastic demand
Quantity demanded is relatively unresponsive to price
Elastic demand ><
1<PED<infinity
Elastic demand
Quantity demanded is relatively responsive to price
Unit elastic demand ><
PED=1
Perfectly Inelastic demand
PED=0
Perfectly Inelastic deman
Quantity demanded is completely unresponsive to price
Perfectly elastic demand ><
PED=infinity
Perfectly elastic demand
Quantity demanded is infinitely responsive to price
When PED varies on demand curve
On any downward-sloping, straight-line demand curve, demand is:
Price-elastic at high prices & low quantities;
Price-inelastic at low price & large quantities.
At the midpoint of the demand curve, there is unit elastic demand.
Thus, the term ‘elastic’ and ‘inelastic’ should not be used to refer to an entire demand curve.
Instead, they should be used to refer to a portion of the demand curve
that corresponds to a particular price or price range