2nd Midterm Ch 5-7 Flashcards
- Association effects
Qualities of one thing are inherently qualities of another, merely by an irrelevant association.
A).virtue by association
B). Guilt by association.
Argument against the person
Attack the person supporting a cause rather than the cause itself.
- mudslinging
- name calling
Appeal to pity
Support the position because it needs your help.
Popularity (bandwagon)
- Testimonials
2. Celebrity endorsements
False dichotomy
The reader is asked to choose between two positions without allowing gray areas.
(America: love it or leave it.)
Appeals to pride or snobbery.
Involve praise or flattery.
Because your worth it)(loreal
Card stacking:
a propaganda technique that omits important information that might support an unfavored view
(Our car gets best mileage & costs less.)
Circular reasoning
An argument structure in which the premise is a reinstatement of the conclusion.
Irrelevant reasons
An argument in which the reason or premise is unrelated to the conclusion “we shouldn’t teach kids how to cook because they will become overweight”
Part-whole fallacy
Used whenever a speaker/ writer assumes that whatever is true of the whole is also true of all the parts; and whatever is true of the parts is also true of the whole.
Slippery slope
Counter argument for a conclusion in which the premise consists of the idea that because certain events lie along some continuum it is impossible to take an action without affecting all of the events on the continuum.
Straw person
A type of propaganda technique in which an opponent to a conclusion distorts the argument that supports the conclusion by substituting a weaker argument.
Appeals to ignorance
Does lack of information or proof mean that something does not exist?
Claiming that because there is no evidence for God he does or doesn’t exist.
Incomplete comparisons
Using evaluative terms like better worse without indicating the two items that are being compared.
(It is better here)
False cause
The argument that because two events occur close together in time, that one caused the other to occur.