2nd exam Flashcards
refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
Intellectual property
is a name that provides a unique identity to a company.
Branding
is a legal protection that protects the brand’s identity from being copied
Trademark
is the agency in charge of trademark registration in the Philippines
Intellectual Property Office
Usable by all people.
Accessible
The attractions, hotels and restaurants within a given region.
Assets
Travel Trade professionals who sell to consumers.
Buyers
CVB
Convention and Visitors Bureau
DMO
Destination Marketing
Organization
p is an entity that promotes a town, city, region, or country to increase visitation. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services.
DMO
FAM
Familiarization Tour
marketing initiatives, inviting either media or travel trade professionals to tour a region or destination.
FAM
FIT
Foreign Independent Traveler
An international family or small group travelling to the USA.
FIT
A vacation package that includes air transportation and a rental car.
Fly drive
People who interact with and give service to customers, guests and visitors.
Front-line staff
The person who accompanies and/or leads the people on a group tour.
Group Leader
A person who puts together /assemble’s vacation packages for groups.
Group Tour Operator