2nd block Flashcards
Marketing Strategy
a plan of action designed to promote and sell a product or service.
Focus Group
Testing
the field of use comprising the in vitro measurement, observation, or determination of one or more protein or nucleic acid targets of an organism in a sample obtained from food and/or sources of food intended for human consumption in order to determine whether or not that food is fit for consumption.
Food Engineering
scientific, academic, and professional field that interprets and applies principles of engineering, science, and mathematics to food manufacturing and operations, including the processing, production, handling, storage, conservation, control, packaging and distribution of food products
Target Market
a particular group of consumers at which a product or service is aimed.
Taste Buds
any of the clusters of bulbous nerve endings on the tongue and in the lining of the mouth which provide the sense of taste.
Prototype Formula
a Formulation of a Compound prepared in accordance with a Work Plan to evaluate a dosage form comprising a cartridge containing a dry powder
Taste Blind
a reduction in sensitivity to bitter tastes as a result of having less taste buds.
Prototype Formula
a Formulation of a Compound prepared in accordance with a Work Plan to evaluate a dosage form comprising a cartridge containing a dry powder Formulation of a Compound, which cartridge would be inserted into, or contained within, a pulmonary delivery device
Adulterated Food
refers to the act of intentionally debasing the quality of food by either adding or replacing the food substances with undeclared alternative components, or by the removal of some valuable components
Food Packaging
a packaging system specifically designed for food and represents one of the most important aspects among the processes involved in the food industry, as it provides protection from chemical, biological and physical alterations.
Dietary Guidelines for
Americans
provide nutritional advice for Americans who are healthy or who are at risk for chronic disease but do not currently have chronic disease.
Olfactory Receptors
able to detect air-borne odour molecules that enter the nasal cavity and bind to olfactory receptors
Qualitative research
a type of research that aims to gather and analyse non-numerical data in order to gain an understanding of individuals’ social reality, including understanding their attitudes, beliefs, and motivation.
Sensory Evaluation
a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses for the purposes of evaluating consumer products
Food Quality
a concept often based on the organoleptic characteristics and nutritional value of food.