2C - Lawrence and Nohria’s Four Drive Theory

Question 1

Lawrence and Nohria’s Four Drive Theory

Answer 1

is a motivational theory that suggests that people strive to balance four fundamental desires.

Question 2

Drive to acquire

Answer 2

is the desire to achieve rewards and high status.
- receive financial rewards + non financial rewards

Question 3

Drive to bond

Answer 3

is the desire to participate in social interactions and feel a sense of belonging.
- engage in social activities

Question 4

Drive to learn

Answer 4

is the desire to gain knowledge, skills, and experience.
- training, mentoring
- offering opportunities to educate

Question 5

Drive to defend

Answer 5

is the desire to protect personal security as well as the values of the business.
- protect their personal position
- job security

Question 6

Advantages

Answer 6

• a manager can target the different drives of specific groups of employees
• a manager can also attempt to motivate all employees by supporting all four drives simultaneously

Question 7

Disadvantages

Answer 7

• employees may not value all drives equally
• determining the specific needs of specific groups/ individuals could be time consuming