2.6 Persuasive speaking: Monroe's Sequence Flashcards

1
Q

to implement

A

umsetzen

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2
Q

perception

A

Wahrnehmung

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3
Q

kiss of death

A

Todesstoß

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4
Q

disgruntled

A

verärgert, verstimmt

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5
Q

revenues

A

Einnahmen, Einkünfte

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6
Q

mission statement

A

Leitbild, Unternehmensphilosophie

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7
Q

refrigerated aisle

A

Kühltheke

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8
Q

hefty fine

A

saftige Strafe

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9
Q

to violate

A

verletzen

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10
Q

to appreciate

A

einsehen, verstehen

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11
Q

to step sth up

A

etw aufstocken, ankurbeln

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12
Q

to preserve

A

erhalten, bewahren

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13
Q

Persuasive speaking

Getting the audiences attention

A

This might come as a shock to you, but…
Surveys have shown that we/ our customers…
…is a really pressing issue for us.

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14
Q

Creating a need

A

It has been clearly demonstrated that…
Research shows that…
As this study/chart/figure shows,…

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15
Q

Satisfying a need

A

I think you can appreciate the fact that…
I don’t have to tell you that…
…is the way to go for us.

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16
Q

Visualizing the future

A

I am fully convinced that…
…would greatly enhance our public image/ reputation/ credibility.
If we don’t act now,…

17
Q

Asking for action

A

I strongly recommend that…
I urge you to…
We need to seize this opportunity now…