25 UX terms Flashcards
PERSONA
A persona is a user profile that you develop to get an idea of what the audience wants. In other words, a persona is a representation of the target audience so that you are designing for a specific audience instead of a generic one.
For example, you shouldn’t design a website for seniors with design elements that appeal to millennials. Therefore, a one- or two-page description of your audience covering its goals, behavior patterns, background information, attitude, skills, and working environment is essential.
End USERS
Whereas a doctor has patients, a service-based business has clients. A UX designer, however, has a different audience: end users. These are the people you will be designing for. So, while a UX design studio has clients, the people at the end of the chain who interact with the design are end users.
PAIN POINTS
Pain points are the problems users face that create friction in certain user flows. Once designers identify these, they can create a user-friendly design. A UX case study shares how user pain points were dug out and how design solved them
USER RESEARCH
It is all the research that you conduct to understand your end user better. UX Booth defines user research as “a variety of investigative methods used to add context and insight to the design process.”
The process incorporates analytical tasks such as quantitative and qualitative research.
UI ELEMENT
User Interface (UI) elements are virtual items on a website’s interface that allow users to engage with the design. Examples of such items include buttons, slider arrows, navigation bars, dropdown lists, message boxes, and anything that enables users to navigate through a website.
USER-CENTERED DESIGN
The goal is to produce a design that aligns with the wants and needs of the user. To this end, UCD revolves around continuously researching, testing, and checking features within the product to deliver a design that appeals to users.
EXPERIENCE ARCHITECTURE
a map that lays the outline of the path that a user will take from the start to the intended goal.
BREADCRUMBS
Breadcrumbs are secondary navigation aids that tell users where they are on a website. These allow users to retrace their steps on multilevel websites.
WIREFRAME
A wireframe is a skeletal framework of your product, app, or website design. It is a blueprint of the design without any content, images, and interactive elements. The purpose of a wireframe is to lay out the functionality and content of the page, showing where a design element will be present on the screen.
PROTOTYPE
A prototype is an outline of the proposed final product that is used for testing before launch. Low-level prototypes showcase a bare-bones sketch of how a design will look. High-level prototypes, on the other hand, add more details to the sketch, but aren’t full-design mockups.
MOCKUP
is a realistic representation of how the design will finally look in the end. Bear in mind that a mockup looks exactly like the final product.
A/B Testing
split testing. It is the process that asks users to pick from two versions of your design.
CARD SORTING
is a user research method that asks users to arrange information into groups that make sense to them. The card sorting technique allows you to develop an effective, user-friendly sitemap and information architecture. You use pieces of paper, cards, or an online card sorting tool to get started with this research technique.
DATA-DRIVEN DESIGN
Design that is backed by data and helps understand the target audience better is known as data-driven design. Data helps prove, reveal, and improve your design
FLAT DESIGN
Flat design is a UI design style that focuses on employing simple, two-dimensional elements with bright colors. Nick Babich of UX Planet calls flat design a “more sophisticated cousin of minimalism” as all the UI elements are based on simplicity.
