2.5 Counter Culture

Question 1

What is cultural imperialism?

Answer 1

Either:
- an enforced spread of its culture by a larger power (e.g. the British Empire)
or
- the voluntary adoption of a foreign culture by other people (e.g. the adoption of American ‘street’ culture across the world)

Question 2

What is the world’s biggest brand?

Answer 2

Coca-Cola, valued at $65,324 million. Coca-Cola is a sign of Americanisation, selling in over 200 countries.

Question 3

What is electronic colonialism?

Answer 3

Electronic colonialism is a theory that electronic mass media are having an impact on the minds of audience around the world, making them think along the same lines and receptive to the same influences. This ‘electronic empire’ is not based on military power or land acquisition, but controlling the mind.

Question 4

What is a hegemony?

Answer 4

The controlling country or organisation within a particular grouping or confederacy.

Question 5

Why do some people oppose cultural imperialism?

Answer 5

They believe it suppresses diversity.

Question 6

What is the world’s largest grossing film?

Answer 6

Titanic (1997), taking $1,800 million at the box-office

Question 7

What is the most watched TV show in the world?

Answer 7

Top Gear, broadcast in 117 counties, with around one billion viewers.