2.5 Competition Flashcards
What are 3 features of a competitive market?
- There are a large number of sellers.
- These sellers compete with each other to satisfy customer’s needs.
- Sellers and buyers cannot set price or quantity - only market forces can.
What is meant by competition?
Where different firms are trying to sell a similar product to a consumer.
What is price competition?
This is when (usually larger) firms lower their prices to gain customers and market share. Those who cannot cut prices may go out of business.
What are 5 types of non-price competition?
- Marketing
- Convenience
- Better customer experience
- Offering a specialist service
- Better quality products
Why do producers compete?
- To enter a new market
- To survive in a market
- To make a profit
How can competition affect price?
Prices fall as supply shifts to the right, however this depends on the PES. If a product is more elastic, the fall in price is small and the rise in quantity is larger.
There are some exceptions to this because marketing and innovation of new products can push prices up.
What are the positive effects of competition on producers?
- Cutting costs (economies of scale)
- Increased innovation
- Improved productivity and efficiency
What are the negative effects of competition on producers?
- Machinery could replace workers if costs need to be reduced
- Firms may be forced out of the market
What are the positive effects of competition on consumers?
- Higher quality goods.
- Innovation gives customers more choice.
- Cheaper prices mean consumers can buy more, raising living standards.
What are the negative effects of competition on consumers?
- Innovations could be harmful (for example use of pesticides).
- Marketing may persuade consumers to buy goods they don’t need.
What is a monopoly?
A solo producer or seller of a good or service.
What requirement does a firm need to be legally classified as a monopoly?
It has to have 25% or more of the market share.
What is an oligopoly?
When a small number of firms control a large majority of the market share.
How much market share should oligopolies technically control?
Oligopolies only exist if the 5 largest firms control at least 50% of the market share.
How do monopolies, oligopolies and competitive markets differ in size?
Monopolies are usually very large whereas competitive markets (CMs) are quite small. Oligopolies can be large or have smaller firms.