2.4 Globalisation Flashcards
Globalisation
Operating on an international scale to provide or produce goods and services
Importing
The process of purchasing goods or services from overseas and bringing them into another country
Exporting
A country selling products and services to other countries around the world
SPICED
Is good for businesses that import goods and services from overseas as it means products are cheaper because of the exchange rate
WPIDEC
Importing goods and services becomes more expensive due to the exchange rate, and this extra expense is often passed on to customers
Multinational companies
Companies that operate in a number of countries around the world
Tariffs
A tariff is a tax on imported goods and services
Trading blocs
A trading bloc is another potential barrier to international trade
E-commerce
Any business transaction that takes place using the internet
The marketing mix
Refers to product, price, place and promotion