2.3 Political Parties and Mass Media Flashcards
The growth of presidential power involves the development of ___, which have strengthened the connection between the American public and the president.
political parties and mass media
The president depends on his party to support
- his agenda in Congress
- to help him get elected
How do Presidents and Political Parties depend on each other?
- Presidential candidates rely on the party’s organizational efforts to mobilize voters.
- The party depends on the president to implement the party platform and to lend support to candidates for other offices.
How does the President use the Media?
Mass media strengthens the connection between the president and the American people by allowing him to appeal directly to the public through press conferences and public events, a strategy known as “going public”.
This strategy helps to give people the sense that the president is their national representative fighting for their interests in Washington, DC. This strategy also gives the president an increased role in shaping the national policy agenda.
going public
The relationship between a president and his party may be described as
symbiotic
Presidents depend on their party for their organizational efforts in
mobilizing voters
Circumventing Congress to directly petition the people would be an instance of the president
going public