2.3 - aspects of behavioural economic theory Flashcards
what is bounded rationality
rationality is limited due to
asymmetric information
time available
computation weakness
what is bounded self control
individuals have limited self control
what are the biases in decision making
rule of thumb
anchoring
availability bias
social norm
what is anchoring
using a reference point, that is normally irrelevant to current decision, to form the basis of a decision
what is availability bias
when we attach an emotional connection to an event in our head which can make the likelihood of a similar event occurring more or less in our head
what is rule of thumb
a rough guide of rules that ease the process of decision making eg - always choosing the cheapest option
what are social norms
generally accepted modes of behaviour that we often make our decision conform with, they can change over time
eg - 40 year ago drink driving was generally accepted when it is not now
what is altruism
making decisions to maximise others welfare, not your own