2.3 - aspects of behavioural economic theory Flashcards

1
Q

what is bounded rationality

A

rationality is limited due to
asymmetric information
time available
computation weakness

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2
Q

what is bounded self control

A

individuals have limited self control

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3
Q

what are the biases in decision making

A

rule of thumb
anchoring
availability bias
social norm

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4
Q

what is anchoring

A

using a reference point, that is normally irrelevant to current decision, to form the basis of a decision

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5
Q

what is availability bias

A

when we attach an emotional connection to an event in our head which can make the likelihood of a similar event occurring more or less in our head

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6
Q

what is rule of thumb

A

a rough guide of rules that ease the process of decision making eg - always choosing the cheapest option

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7
Q

what are social norms

A

generally accepted modes of behaviour that we often make our decision conform with, they can change over time
eg - 40 year ago drink driving was generally accepted when it is not now

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8
Q

what is altruism

A

making decisions to maximise others welfare, not your own

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