2.3 + 2.4 - Demand + Supply Flashcards
Demand
Demand is the amount of a good/service that a consumer is willing & able to purchase at a given price in a given time period
Ineffective demand
If a consumer is willing to purchase a good, but cannot afford to
Individual demand
The demand of a good/service by an individual consumer
Market demand
The combination of all the individual demand for a good/service
- calculated by adding up the individual demand at each price level
The income effect
The change in consumption resulting from a change in real income
Demand curve features
Slope right to left (upwards)
- price: y axis
- quantity: x axis
Movements along the a demand curve
A change in quantity demanded as a result of changes in the price of the good only
Extension of demand
When quantity demanded for a good increases because its price falls; it is shown by a movement down the demand curve to the right
Contraction of demand
When quantity demanded for a good falls because its price rises; it is shown by a movement up the demand curve to the left
An increase in demand
A rise in demand at any given price, causing the demand curve to shift to the right (up)
A decrease in demand
A fall in demand at any given price, causes the demand curve to shift to the left (down)
Ceteris Paribus
A Latin phrase that means “all other things held constant”
What is the inverse relationship between the QD and price?
- When the price rises the QD falls
- When prices fall the QD rises
The 6 conditions of demand
- Advertising/branding
- Changes in real/disposable income
- Changes in taste/fashion
- Changes in the price of substitute goods
- Changes in the price of complement goods
- Changes in the population size/distribution
How does advertising affect demand?
- The more the product is advertised, the more consumers are aware of it and will demand it more
- There is a direct relationship between branding/advertising & demand
- Advertising increases: demand increase (shifts to the right)
- Advertising decreases: demand decreases (shifts to the left)
How does change to the levels of real income affect demand?
- Determines how many goods/services can be enjoyed by consumers
- There is a direct relationship between income & demand for goods/services
- Real income increases: demand increases (shifts right)
- Real income decreases: demand decreases (shifts left)