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Finales 2023 > 23 > Flashcards

23 Flashcards

1
Q

Customers are not the same and shall be divided in homogeneous groups called

A

Segments

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2
Q

strategy designed to supply a product/service that customer perceive as being different in ways that are relevant to them

A

differentiation

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3
Q

differentiation shall not be

A

unprofitable

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4
Q

unique selling proposition is

A

what do we do better than other competitors and customer wants

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5
Q

What strategy shall you avoid?

A

same benefit for higher price

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6
Q

your value proposition shall NOT

A

be easy to copy

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7
Q

what are the 4 P’s

A

product, price, place, promotion

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8
Q

what is the 15% rule at 3M

A

3M employees are encouraged to spend 15% of their time on developing new projects

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9
Q

introduction, growth, maturity and decline define

A

product life cycle

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10
Q

please indicate the wrong description of services

A

can be stocked

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11
Q

break-even point is when

A

incomes equal variable + fixed costs

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12
Q

an oligopolistic market when

A

a limited number of suppliers dominate a market

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13
Q

marketing myopia consists in

A

focusing only on one aspect of the marketing attributes without focusing on what customers actually want

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14
Q

BCG (Boston Consulting Group) Matrix orders products along relative market share and:

A

growth rate

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15
Q

which one is NOT one of the 4 basic growth strategies as defined in ANSOFF MATRIX

A

vertical development

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16
Q

company A produces and sells a high number of diesel cars in Europe although the current trend seems to favor electrical vehicles; in the following SWOT one proposition is not at its correct place:

A

weakness: market of diesel car is decreasing because of new regulation

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17
Q

Which “force” will lead to a higher profitability in an industry

A

no possible substitute

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18
Q

Michael Porter defines strategical positions such as niche players, industry leaders and the position “stuck in the middle” by establishing a relationship between ROI and

A

market share

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19
Q

A blue ocean strategy consists in

A

create a new market and make competition irrelevant

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20
Q

Peter Drucker once said “Corporate culture eats strategy for breakfast”: this means

A

corporate culture can get a company successful although its strategy is not optimum

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21
Q

What does Maslow rank at the top of his “pyramid”?

A

self fulfillment needs / self actualisation

22
Q

Target shall be “SMART”: this acronym does NOT stand for:

A

arguable

23
Q

What is the most secure payment term for an importer:

A

consignment

24
Q

What does extraterritorial jurisdiction imply?

A

It is the legal ability of a government to exercise authority beyond its normal boundaries

25
Q

NAFTA was replaced by a new treaty which took effect on July 1st 2020:

A

True: the NAFTA agreement has been replaced by the USMCA

26
Q

the firm economic resources or items of value that the firm owes are:

A

assets

27
Q

all the money that has ever been contributed to the company that never has to be paid back is the:

A

owners’ equity

28
Q

in a double entry bookkeeping system, the loan from a bank must be recorded in the column of the:

A

assets and liabilities

29
Q

if you want to see a “snapshot” of an organization’s financial position at a given moment, you would ask for the:

A

balance sheet

30
Q

If you are an investor, which ratio or data would you use in order to compare the performance of one company with another on an equal?

A

per share data

31
Q

if you want to ensure that enough cash flows through the organization quickly and efficiently, companies try to:

A

speed up cash collection from customers

32
Q

if you minimize the company investments in inventory without production outbacks you are:

A

managing current assets

33
Q

in a balance sheet, an operating lease is shown up as:

A

it does not show up

34
Q

in a corporation the board of directors is elected by:

A

the stockholders

35
Q

when facebook and instagram merge, it was a:

A

horizontal merger

36
Q

when you read in the Nike’s website: “To bring inspiration to every athlete in the world”, this is their:

A

mission

37
Q

assume for a moment your company sells insurance products in a large metropolitan area. The marketing team of your insurance company outlines, step by step, each marketing component needed to meet the goals. This is a:

A

tactical plan

38
Q

the function of hiring and compensation of senior executives, defining the dividend and option policies and helping to set broad goals are made by:

A

Board of directors

39
Q

the senior executive tasked with overseeing the day to day administrative and operational functions of a business is called:

A

COO

40
Q

the purpose of the Hay Systems is to provide a consistent procedure to evaluate position classifications by:

A

all of them are correct

41
Q

with situational leadership:

A

it is up to the leader to change his style, not the follower to adapt to the leaders style

42
Q

according to the Situational Leadership model, an employee with moderate to high competence and variable commitment needs the following leadership style:

A

supporting

43
Q

which is the DISC profile of an employee whom general characteristics are good listener, team player and predictable

A

steadiness

44
Q

which is the first step of a decision-making process

A

recognizing and defining the decision situation

45
Q

an economic system where competition, supply and demand determine which goods and services are produced, how they are produced and how they are distributed is called:

A

capitalism

46
Q

the Adam Smith theory of “the invisible hand” is:

A

the tendency of markets to regulate themselves by means of competition, supply and demand, and self interest

47
Q

which is the difference between pure capitalism and modified capitalism:

A

in a modified capitalism the government forces the demand

48
Q

in which competition system no one business sells enough of the product to influence the product’s price and because there is no difference in the products, price and determined solely by the forces of supply and demand

A

pure competition

49
Q

entertainment industry is an example of:

A

monopolistic competition

50
Q

from June 2009 to February 2020 the world has lived a(n):

A

economic expansion

Finales 2023 (6 decks)

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