2.2.1 the characteristics of AD Flashcards
aggregate demand (AD) (def.)
the total demand for all goods/services in an economy at any given general price level
aggregate demand formula
AD = consumption + investment + government spending + (exports - imports)
AD = C + I + G + (X - M)
consumption (def.)
the total spending on goods/services by consumers (households) in an economy
investment (def.)
the total spending on capital goods by firms
government spending (def.)
the total spending by the government in an economy
net exports (def.)
the difference between the revenue gained from selling goods/services abroad and the expenditure on goods/services from abroad
what are the %s that each component contribute to AD in the UK?
consumption : 60%
investment : 14%
government spending : 25%
net exports : 1%
why is AD downward sloping?
interest rate effect - at higher GPL, there are lille to be higher interest rates, these reduce investment and are an incentive for households to save, and vice versa
wealth effect - as GPL increases, the purchasing power of households decreases and AD falls
exchange rate effect - as GPL falls, interest rates are likely to fall too, these lead to lower exchange rates too. with a lower ER, the economy’s goods/services are more attractive abroad and exports increase, therefore increasing real GDP
movements along the AD curve
increase in GPL from GPL1 to GPL2 leads to a movement along the AD curve from A to B (contraction of real GDP from Y1 to Y2)
decrease in GPL from GPL1 to GPL2 leads to a movement along the AD curve from A to C (extension of real GDP from Y1 to Y3)
shift of entire AD curve
increase in any component of AD = a rightwards shift of entire curve from AD1 to AD2
decrease in any component of AD = a leftwards shift of entire curve from AD1 to AD3