2.2 Special Interest Groups

Question 1

Examples

Answer 1

MeToo
Environmental Groups
Unions
Red Cross
Salvation Army

Question 2

Macro Environment

Answer 2

These factors impact on a business but have no direct link.

Question 3

Global Issue

Answer 3

The conflict in Europe is expected to ead to a price increase in fuel to $3/litre. This means that a business that uses vehicles to deliver its goods will look at reducing their use, or going electric. However public transport use will increase.

Question 4

Corporate Social Responsibility

Answer 4

This means that the business undertakes to protect the environment by reducing waste, like fast food businesses that now use paper and cardboard around its food. The business also looks to pay its staff fairly above legal requirements and can have a sale and flexible work hours that can be family-friendly.

The business is soundly responsible to its customers, the items are at a fair price and fit for purpose. This may mean that as a food item it could have a warning that it has dairy products and/or tree nuts in it.