2.2 Making Marketing Decisions Flashcards
1
Q
What is a marketing mix?
A
The four ‘p’s of marketing, which are product, price, promotion and place.
2
Q
What are aesthetics?
A
The visual attractiveness of something.
3
Q
What does ‘viable’ mean?
A
Capable of working or succeeding.
4
Q
What is product portfolio?
A
The range of goods and services offered by any one busines.
