2.2 financial planning Flashcards
What is a sales forecast?
Predicting future sales volume/sales revenue based on past sales data/market research
What is the purpose of a sales forecast?
Marketing budgets - identify when promotional activity is needed
Finance - inform cash flow forecasts
Production planning
What factors affect sales forecast?
Consumer trends
Economic variables
Actions of competitors
How can consumer trends affect sales forecast?
Demographics
Affluence
Gloabalisation
How can economic variables affect sales forecast?
Value of the pound
Changes with taxation
Inflation
How can actions of competitors affect sales forecast?
Changing price
Launching new products
Promotional campaigns
What were the difficulties of sales forecasting?
Hard to predict
Seasonality may affect sales
Natural disasters cannot be foreseen
What is the formula for sales revenue?
Sales volume x selling price
What is the formula for sales volume?
Sales revenue x selling price
What are fixed costs?
Costs that don’t change as output changes
Have to be paid even when a business isn’t producing
Examples of fixed costs;
Rent
Interest charges
Tax
What are variable costs?
Costs that change in direct proportion to the level of output
Examples of variable costs:
Raw materials
Fuel costs
Packaging
What is the formula for total variable costs?
Variable cost per unit x no. of units produced
What are total costs?
Shown when fixed costs and variable costs are added together
Figure that is deducted from sales revenue to calculate profit