2.2 Demand Flashcards
What is demand?
The quantity of a good or service that consumers are willing and able to buy at a given price in a given period of time
What is derived demand?
The demand that comes about due to the demand for another product
What is the law of demand?
As the price increases demand decreases, as the price decreases demand increases
What is individual demand?
Each individual will have their own demand curve for a good or service.
What is market demand?
The total demand for a good or service
What is a shift of the demand curve?
When the actual demand curve shifts, The quantity demanded at each price changes.
What is a movement along a demand curve?
When price moves up or down
What causes a movement along a demand curve?
Changes in price only
What causes a shift of the demand curve?
Non-price factors only
What 2 directions can the demand curve shift?
Left or right
Has demand increased or decreased if it shifts to the right (outward)?
Demand has increased
Has demand increased or decreased if it shifts to the left (inward)?
Demand has decreased
What are 8 non-price factors that could cause a shift in demand?
Income, Marketing, Tastes & fashion, Substitutes & complements, population, government policies, economic situation, price expectations
What are the consequences of the shift of the demand curve?
Most important consequence is that for nearly all products, it will lead to the price and quantity of the good moving in the same direction
What are some possible issues with a shift of demand?
- If the price rises, but income rises faster, consumers will be able to demand more, despite the price rise.
- Demand for substitute products will fall if people prefer other goods and services.
- Increase in demand may allow producers to gain better economies of scale. This could allow them to either cut the price, which means movement down the demand curve or to enjoy higher profits.
- If demand falls, producers may go out of business if they can no longer make a profit.