2.2 Client requirements and how they are defined

Question 1

What are the key components of client requirements?

Answer 1

• type of product
• purpose
• audience
• client ethos
• content
• genre
• style
• theme
• timescales

These components help define the overall expectations and objectives of a project.

Question 2

What are the formats of client briefs?

Answer 2

• commission
• formal
• informal
• meeting/discussion
• negotiated
• written

Different formats may influence how the information is conveyed and interpreted.

Question 3

How can you recognize keywords and information in client briefs?

Answer 3

By identifying key terms that reflect the client’s needs and expectations

Keywords often indicate priorities and essential elements for the project.

Question 4

What requirements in client briefs inform planning?

Answer 4

Requirements that specify objectives, target audience, and deliverables

Understanding these requirements is crucial for effective project management.

Question 5

Why can requirements in client briefs constrain planning and production?

Answer 5

They may limit creative options and dictate specific parameters for the project

Constraints can impact the final outcome and the creative process.

Question 6

How do you interpret requirements in client briefs to generate ideas and plan?

Answer 6

By analyzing the requirements to align creative concepts with client expectations

Effective interpretation leads to relevant and innovative solutions.

Question 7

What are the different ways that client briefs are communicated?

Answer 7

• verbally
• in writing
• through presentations
• via digital platforms

Each communication method can affect the clarity and reception of the brief.