2.2 Aggregate demand (AD) Flashcards
What does aggregate demand measure?
Aggregate demand measures the total demand for goods and services produced in an economy at a given price level.
What are the components of aggregate demand?
Consumption, investment, government spending and net trade.
What is the relative importance of the components of aggregate demand?
- Consumption (around 65% AD).
- Net trade.
- Government spending.
- Investment.
What causes a movement along the AD curve?
A movement along the AD curve is ONLY caused by a change in price level.
What is the price level?
The price level is the average price of goods/services in an economy.
What causes the AD curve to shift?
The AD curve will shift as a result of economic growth.
What happens to the AD curve when economic growth occurs?
The AD curve will shift to the right.
What happens to the AD curve when negative growth occurs?
The AD curve will shift to the left.
What is consumption?
Consumption represents household spending on goods/services by consumers.
What is the influence of disposable income on consumer spending?
Generally, the more money people earn, the more they spend (the consumption function).
What is marginal propensity to consume (MPC) and how is it calculated?
MPC is people’s attitude towards spending. It represents how much of an extra unit of income somebody will spend.
% change in consumption/% change in income
Which groups tend to have the highest MPC? (2)
- People on lower incomes.
2. People with addictions.
What are the non income determinants of consumption? (7)
- The Wealth Effect.
- Income tax.
- Interest rates.
- Consumer confidence.
- Expectations of future price changes.
- Availability of credit.
- Population size.
What is the Wealth Effect?
The Wealth Effect describes when an increase in the value of somebody’s assets (wealth) compels them to spend more (e.g. an increase in the value of their equity stake due to rising house prices).
How does income tax influence consumption?
If income tax is high, consumers will have less disposable income and therefore spend less.
How do interest rates influence consumption?
If interest rates are low, saving is less profitable and loans are cheaper; hence, consumption increases.
How does consumer confidence influence consumption?
If consumers feel insecure in their jobs, they are likely to buy less.
How do expectations of future price changes influence consumption?
If consumers anticipate inflation, they may choose to bring their spending forward. However, if consumers anticipate deflation, they may delay their spending.