[2.2] Aggregate Demand (AD) Flashcards
How is aggregate demand calculated?
C + I + G + (X - M)
C= Consumer Spending I = Capital Investment G = Government Spending
(X - M) = Exports - Imports
What is the largest component of aggregate demand?
Consumer spending makes up the largest proportion of aggregate demand.
What is the second largest component of aggregate demand?
Net exports (X - M)
What is the third largest component of aggregate demand?
Government pending
What is the smallest component of aggregate demand?
Capital investment
Why is the aggregate demand curve downward sloping?
- As prices go down, consumers will have more disposable income and will thus to be able to spend more products.
- If prices are lower, exports will be more competitive and thus exports will increase and therefore the value of (X - M) will be greater.
How does disposable income impact consumer spending?
As disposable incomes increase, so does consumer spending.
This is because people have more money to spend.
What is the relationship between savings and consumption?
As savings increase, consumption decreases.
This is because consumers will be saving rather than spending their income.
How do interest rates impact consumer spending?
If interest rates are high, consumner spending will decrease as saving will be more attractive and the cost of borrowing will be higher.
If interest rates are low, consumer spending will be higher as the incentive to save is lower.
What is the ‘wealth’ effect?
A rise in the general price levels means assets such as housing will be more expensive.
Since most people in the UK own houses, this makes people ‘feel’ wealthier and thus they will increase their spending.
What is the difference between a gross and net investment?
A gross investment is the total amount of money invested into a business (an example of an investment would be purchasing new machinery).
A net investment is the amount of money invested into a business with depreciations subtracted. A depreciation is when something starts to lose value.
How does economic growth impact the rate of investment (I)?
If the economy is growing, consumer spending will increase and thus firms will have be making more revenue and more profits. These profits can be reinvested.
How do business expectations and business confidence impact the rate of investment (I)?
- If firms expect to make large profits in the future, they will likely increase their investments.
- An upcoming change in government or potential rise in asset prices may cause businesses to slow down investment.
What did Keynes mean by ‘animal spirits’?
These are the emotions and instincts of firms and consumers that will impact investments.
If firms ‘feel’ a slowdown in future profits, they will cut current levels of investment.
How does demand for exports impact the rate of investment (I)?
A rise in demand for exports will mean greater demand for firms’ products, and thus higher revenues can be expected in the future.
As a result, firms will increase investment.