2.2 aggregate demand Flashcards
aggregate demand
total spending (expenditure) or total demand in the economy in a period of time (usually 1 year)
AD formula
AD = C + I +G + (X-M)
AD curve shifts and movement
Shift: changes in non-price factors
Movement: changes in price level (extension, contraction)
AD components
- consumption (C) - household spending on goods and services
- investment (I) - spending by firms on capital goods
- government spending (G) - public sector expenditure
- exports minus imports (X-M) - net trade
factors affecting consumption
- disposable income
- interest rates
- consumer confidence
- wealth effect
- inflation
- taxation
- exchange rates
wealth effect
when an individuals wealth changes due to changes in house or share prices so more/less valuable assets (positive/ negative wealth effect)
factors affecting investment
- interest rates
- animal spirits (Keynes) - business/ consumer confidence
- government incentives such as subsidies
- technology advancements
- demand from consumers
gross and net investment
gross investment = total spending on new capital goods before accounting for depreciation
net investment = gross investment minus depreciation (the reduction in the value of existing capital due to being used)
factors affecting government spending
- fiscal policy (gov spending, borrowing and taxation to influence the economy)
- economy stability such as recession where interest rates decrease, lower demand for goods and services
factors affecting exports and imports
- exchange rates (WIDEC- improves uk net trade balance as imports more expensive- reduces trade deficit) (SPICED- worsens uk net trade balance as imports cheaper- increases trade deficit)
- real incomes (if increases, net trade balance worsens as demand increases for imports in uk)