2.2 Aggregate Demand Flashcards
What is aggregate demand?
- Similar to GDP, it is the total planned real expenditure on a country’s goods and services produced within an economy in each time period
- AD= C+I+G+ (X-M)
Describe an aggregate demand curve
- On the X-axis is Real GDP (Y)
- On the Y-axis is General Price Level (GPL)
- Line sloping downwards
Why does the AD curve take this shape?
- As prices of goods and services go up, less money can be used to consume, invest and export, thus reducing real GDP
What are other explanations for the downward sloping AD curve?
- Real income effect
- Balance of trade effect/wealth effect
- Interest rate effect
What is the real income effect?
- As price levels fall, real value (value for money) rises, allowing consumers to buy more
What is the balance of trade effect?
- A fall in relative price level of country X could increase the price of foreign produced goods and services, leading to an increase in exports and decrease in imports
What is the interest rate effect?
- Price inflation is low, leading to central bank reducing interest rates. This provides less of an incentive to save, so more people consume and prices increase
- Depreciating exchange rates also occur, resulting in an improvement in exports
reduces value in exchange rate
What are the main causes of shifts in aggregate demand?
- Change in real incomes and employment
- Changes in Government spending taxation and borrowing
- Changes in monetary policy, interest rates & credit supply
- Changes in external value of a country’s exchange rate
- Changes in rate of economic growth of trading partner nations
- Fluctuations in consumer & business confidence
What is the difference between movement and shifting in an aggregate demand curve?
what do shifts cause?
- Movement refers to when there is changes in General Price Level
- Shifting is when there are changes in other factors
shifts cause a multiplier effect
What were the 2 advantages of a benefit cap being introduced?
- Reduce Government spending on benefits
- Encourage people to work
explain the contraction and expansion of AD
contraction of ad is rise in price level
expansion of ad is fall in price level
what are the key factors that influence consumer spending?
-changes in real disposable income
-level of and changes in employment and job security
-consumer credit(affects willingness to borrow)
-consumer confidence
-the cost of servicing a mortgage(interest rates)
-change in price of assets (property shares) affects wealth
-expectation of future price change
what contributes the most to consumption?
housing
what is consumer confidence?
consumer confidence are surveys or measure changes in consumer attitude, including expectations of the economic situation and households own financial positions.
what factors does consumer confidence depend on?
base interest rate- set by bank of England used by banks
Disposable income-income after tax and addition of welfare
FTSE 100-track share prices of the 100 largest companies listed on the London stock exchange.
Savings ratio-ratio of personal saving to household disposable income.
what is MPC and how to calculate it?
what should government do with those of high mpc?
Marginal propensity to consume is the change in consumer spending arising from a change in disposable income.
change in consumption/change in income
goverment should target tax reduction on low income families with high mpc
what is household savings?
saving is disposable income that is not spent.
Yd= c+s therefore s=Yd-c
What is MPS and how to calculate it?
Marginal propensity to save is the change in spending because of a change in household disposable income
change in savings/change in income
what is household saving ratio and how to calculate?
it measures amount of money that households have available to save.its measured as a percentage of total disposable income
savings/disposable income
what are they key factors that influence household savings?
real interest rate-positive rate incentives saving.
Price expectation-if consumers expect price to fall ie deflation they may save more.
consumer confidence
trust in savings institutions-deposit guarntees
taxation of savings-saving schemes like isa are tax free
job security/unemployed
availability of credit
what is household debt?
It’s when households borrow money using credit cards.
this is counted as dis-saving as their borrowing allows them to spend more than their current disposable income.
what is investment?
its when firms spend money on capital goods to increase production.
what factors influence the level of investment?
-Interest rates (firms finance investment by borrowing)
-Business confidence (determined by future expected profit and demand)
-corporation tax(retained profit after corporation tax)
-spare capacity(if greater MPI will decrease)
-level of competition(if competitors invest in capital r&d innovation)
-the price of capital
why does business confidence affect the level of investment?
Business confidence is determined by future expected profit and demand. If both are high I will increase.