2.2 - Aggregate Demand Flashcards
What is aggregate demand?
the total level of spending on goods and services in the economy
Why does AD slope downward?
- real balance effect
- international competitiveness
- interest rates
- income effect
- substitution effect
What is the formula for AD?
AD = C + I + G + (X-M)
C = consumption (70%)
I = investment (15%)
G = government spending (16%)
(X-M) = net trade (-1%)
Consumption
- increase r/i - consumers save > spend
- consumer confidence/ ‘Animal Spirits’ increase -> increase C
- spending on durables and non-durables
- disposable income - determines level of consumption
- wealth effect - increase price of assets, confidence -> increase C
What are gross and net investment?
Gross investment - total Investment over a period of time
Net investment - gross investment - depreciation of assets
Investment
- increased growth -> increased investment -> accelerator theory (increased Y = increased I)
- ‘Animal Spirits’ increase -> investment increases - businesses are confident
- increased Demand for X -> increased investment (export-led growth)
- increased r/I -> decreased Investment (cost of borrowing rises)
What is the MEC?
Marginal Efficiency of Capital = return on investment project
Government spending
Government spending is EXOGENOUS
- a part of fiscal policy, on spending taxation
- contractionary = tax > spend
- expansionary = spend > tax
- GS depends on the trade cycle (boom-bust cycle)
- decreased state of economy (recession) -> increased u/e
- increased u/e -> increased G on benefits -> tax revenues
- the opposite happens during an economic boom
- increased G -> increased I -> increased C -> increased AD
- age distribution of population -> older -> increased pensions, wealth, social care -> increased G -> increased AD
Net Trade
injection/leakages in circular flow
increased M, decreased X -> decreased (X-M)
decreased M, increased X -> increased (X-M)
SPICED and WPIDEC
Strong Pound Imports Cheaper Exports Dearer
Weak Pound Imports Dearer Exports Cheaper
Net Trade effects
- real income -> increased Y -> increased M (luxuries) -> decreased (X-M)
- increased £ -> SP IC ED -> increased M, decreased X -> decreased (X-M) -> decreased AD
- state of world economy, increased Y (elsewhere) -> increased X -> increased (X-M) -> increased AD
-protectionism - “protect” domestic firms from foreign decreased M -> increased AD, other countries retaliate -> decreased X - non-price factors - reputation
- prices (inflation/productivity)