2.2

Question 1

what are the 3 parts of the design mix?

Answer 1

aesthetics
function
cost

Question 2

name the product life cycle

Answer 2

research
introduction
growth
maturity
saturation
decline

Question 3

what 3 ways can be used to extend a products life cycle?

Answer 3

rebrand
advertising
add features

Question 4

what 4 things impact a products price?

Answer 4

cost
competition
product life cycle
nature of product

Question 5

what is price skimming?

Answer 5

high initial price and then gradually lowering it

Question 6

what is price penetration?

Answer 6

low initial price and then gradually raise it

Question 7

what are the factors of the promotional mix?

Answer 7

target market
nature of product
nature of competition
finance available
competitors actions

Question 8

what is the difference between e-commerce and M-commerce?

Answer 8

m is only on a phone
e is every electronic device

Question 9

what are 3 benefits of e and m commerce?

Answer 9

cheaper to start a business
selling direct to consumer
reach more customers

Question 10

what are 3 drawbacks of e and m commerce?

Answer 10

increased competition
investment required
complications