2.2 Flashcards
DEMAND
the willingness and ability to purchase a good or service at the given price in a given time period
LAW OF DEMAND
for most products, the quantity demanded varies inversely with price
INDIVIDUAL DEMAND
the demand for a good or service, found by adding together all individual demand
MARKET DEMAND
the total demand for a good or service found by adding together all individual demands
MOVEMENT ALONG THE DEMAND CURVE
when the price changes, leading to a movement up (contraction) or down (extension) the existing demand curve
MOVEMENT ALONG THE DEMAND CURVE
when the price changes, leading to a movement up (contraction) or down (extension) the existing demand curve
PRICE ELASTICITY DEMAND
the responsiveness of quantity demanded to a change in the price of a product
ELASTICITY DEMAND
when the percentage change in QD is greater than the percentage change in price