2.1.2 Change in business aims and objectives Flashcards
What are financial objectives for a business?
Profit
Sales revenue
Market share
Financial security
What are non financial objectives for a business?
Social objectives like the enviroment
Personal satisfaction
Challenge
Independence
What is the differenve between an aim and an objective?
Aim is long term and objective is short term
What do aims and objectives change?
Legislation
Market conditions
Technology
Performance
Internal reasons like a new CEO
What aims and objectives would a new business have?
Survival
Break-even
What aims and objectives would an established business doing well have?
Entering new markets
Expanding product range
Growing workforce
What aims and objectives would a struggling business have?
Exiting markets
Reducing product range
Reducing the workforce