2.11 Market Failure - Market Power Flashcards
Fixed costs
expenses that do not change with the level of output
variable costs
expenses linked directly to the level of output
marginal cost
additional cost of producing an extra unit of output
change of TC/ Change in Q
marginal revenue
additional revenue received from the sale of an extra unit of output
change in TR / change in Q
profit maximised when
-marginal cost = marginal revenue
-
economic costs
explicit and implicit costs of all resources, including the opportunity cost of foregoing the next best alternative
explicit costs
identifiable and accountable costs
abnormal profits
profit of a firm that is over or above the point where total revenue exceeds total economic costs, profit is greater than that of its next best alternative
AR> AC
finances R&D and innovation
normal profit
the amount of profit needed to cover explicit and implicit costs, therefore normal profit is the amount needed to generate production
AR = AC
loss
- production costs exceed total revenue
- AR < AC
- loss-making firm is operational in the short run but not long-term sustainable
economies of scale
cost saving benefits from lower average cost of production brought about by an increase in the volume of production
factors giving rise to internal economies of scale
specialization, efficiency, marketing, purchasing,
internal economies of scale
lower average costs fur to increase in the size of a firm itself
specialization and internal economies of scale
- specialised labour is highly productive
- reduces average cost of production
efficiency and economies of scale
- specialized machinery is more efficient
- technical economies of scale
- raise output, reduce average costs
marketing and economies of scale
reduce marketing cost per unit of sales
purchasing and economies of scale
large plants or factories can only function efficiently if large volumes of output are generated
external economies of scale
cost saving benefits from lower average costs of production brought about by an increase in the size of an industry
benefits of external economies of scale
lower recruitment costs, ancillary services
ancillary costs
services provided by other firms that support an industry
diseconomies of scale
inefficiencies caused by an increase in the scale of production leading to increasing long run average costs of production
internal diseconomies of scale
caused by problems with coordination, control and communication
external diseconomies of scale
eg traffic congestion, higher rental costs, labour shortages
revenue
money received from the sale of a firms output of goods or services
marginal product
-change in total product that occurs when the usage of a particular resource increases by one unit and all other resources remain constant