2.1 Microeconomics Flashcards
Demand
The quantity of a good/ service that consumers are willing and able to buy at any price, per period of time.
Law of Demand
Inverse relationship between quantity demanded and price. As Qd falls, price rises (Vice versa)
Income effect
A factor why demand curve is downward sloping. As price of a product falls, consumers real income increases so they are able to buy more at lower prices.
Substitution effect
As price of a product falls, people replace high priced products wiht lower priced ones over rival/substitute ones.
Law of diminishing Marginal Utility
The more you consume, the less satisfaction you get per additional unit of consumption
Market
a place where buyers and sellers trade
Market Demand
the sum of all individual demand of a product for all price levels
Non-price Determinants of Demand
-Income
-Taste and preferences
-Future price expectations
-Number of consumers
-Price of related goods (substitutes and complements)
Normal good
Products consumers tend to buy as their real income increases. (Neccessities and Luxury goods) Positive YED.
Inferior goods
Producst with Negative YED. Demand fall when real income rises.
Complementary goods
Products in jointly demanded. (milk and cereal)
Substitutes
Products in competitive demand as they can be used in place of another (pepsi and coke)
Movements along the demand curve
Caused by price changes
Contraction in demand
decrease in Qd -> increase in P
Expansion in demand
increase in Qd -> decrease in P
Increase in demand
Shift to the right
Decrease in demand
Shift to the left
Shift
Occurs when there is any non-price factors that affects the demand for the product.