2.1 Demand and supply curves Flashcards
What is effective demand?
It is the quantity that consumers are willing to buy at the current market price
What is individual demand?
It is the quantity of a good or service bought at a certain price at one point in time
What is market demand
It is the sum of all the individual demands on the market
What causes movement along a demand curve?
There is expansion and contraction of demand. Only changes in price will cause movements along the demand curve
Determinants that shift the demand curve? (Pneumonic)
PIIRATES
Population - the larger the population the higher the demand
Income - More disposable income means higher demand
Interest rates - Lower interest rates mean more demand
Related goods - Substitutes and Compliments. If the price of a substitute increases, demand for your product increases. If the price of complement increases, demand for your product will decrease
Advertising - increase demand
Tastes and fashions - IF consumer tastes change, the curve will have to shift
Expectations - if they expect the price of something to increase in the future they are more likely to buy right now increasing demand
Seasons - Demand changes according to the season
What is individual supply?
It is the supply producers are willing and able to sell at a given price in a given period of time
What is market supply?
It is the sum of all individual supply in a market
Why are supply curves upward sloping?
This is as if price increases, t is more profitable for firms to supply the good, so supply increases
What causes movement along a supply curve
Only changes in price cause expansion and contraction of supply
Determinants that shift the supply curve? (Pneumonic)
PINTSWC
Productivity - higher productivity shifts supply to the right
Indirect taxes - they decrease supply
Number of firms - more firms means more supply
Technology - More advanced tech means more supply
Subsidies - can cause an outward shift in supply
Weather - favourable conditions cause an increase in supply
Costs of production - the lower the costs of production the higher the supply