2.1-2.6 Summative Flashcards
demand
consumer’s willingness and ability to pay a sum of money for a good or service at a given time
utility
the theory based on looking at demand in terms of satisfaction an individual receives from consuming a good or service
marginal utility
calculates the consumer’s satisfaction from last unit of the good or service
the law of diminishing utility
states that for each extra unit of a good is consumed by a customer, the marginal utility they receive from consuming a good falls
quantity demanded
represents how many goods or services a consumer willing to pay at a given specific price
substitute goods
the goods that consumers see as essentially the same or similar
complement goods
two or more goods that can be purchase together with another good
normal good
goods that have a positive relationship between income and demand
necessity goods
goods that consumers need to sustain their lives
luxury goods
goods that the demand increases more than proportionally as income rises
inferior goods
goods that have a negative relationship between income and demand
supply
a willingness and ability of suppliers to produce goods at a given time, ceteris paribus
market equilibrium
occurs where demand equal supply and the market-clearing price and output are established
surplus
when supply exceeds demand
shortage
when demand exceeds supply