206 Aims and Objectives Flashcards
1
Q
What is a vision statement?
A
A description of what a business sets out to achieve in the medium to long term. It should provide a clear guide to senior management of the future direction of the business.
2
Q
What are objectives?
A
Targets the business will set to achieve its aims.
3
Q
What are SMART objectives?
A
Objectives that are specific, measurable, achievable, realistic, and time-based. They are quantifiable, therefore can be used more easily to monitor progress.
4
Q
What is a mission statement?
A
A broad statement of its aims and values. It will guide the everyday operations and decision-making of the business.
