2024-2025 vocab Flashcards
cost-benefit analysis
cost-benefit analysis (CBA) is an approach used to assess the advantages and disadvantages associated with a decision/project/policy
stakeholder expectations
criteria that must be met for the stakeholders to consider your project successful
organizational risk assessment
formal process for identifying, evaluating, controlling risks
labor productivity
rate of how much ‘output’ you can achieve with the amount of labor it took to achieve that output
how to minimize labor and maximize output, therefore maximizing labor productivity?
marketing mix
the “tools” of a company’s marketing toolbox…
product, price, place, promotion
push & pull strategies
push system initiates production in anticipation of future demand
pull system initiates production as a reaction to present demand
“pushing into” new demand vs. “pulling yourself” to meet the current demand
negotiation strategies
goal of a negotiation strategy is to get as close to your goal as possible; maximizing value
operating expenses
expenses incurring through normal business operations (e.g. rent, utilities, maintenance, salaries, insurance, etc.)
expense control
managing business expenses through key factors including cost of labor, cost of materials, etc.
SWOT analysis
strengths, weaknesses, opportunities, and threats
– used to evaluate a business or organization
risk assessment
system to evaluate potential risks in the workplace and addressing those concerns
continuation planning
system that helps business plan, respond, and prepare for emergencies or threats
payroll benefits and expenses
benefits provided to employees on top of their salary (health insurance, retirement plans, paid time off, etc.)
goals and objectives
self-explanatory
types of business ownerships
sole proprietorship: someone owns an unincorporated business by themselves
partnership: two or more people
corporation: prospective shareholders exchange money, property, or both, for the corporation’s capital stock, recognized as its own legal entity
S corporation: corporations that elect to pass corporate income, losses, deductions, and credits through to their shareholders for federal tax purposes
limited liability company (LLC): corporation that offers limited liability protection and pass-through taxation (owners are not personally responsible for the finances)
target market
specific group of consumers that the product or service is marketed to
rank-order technique
ask participants to rank products and brands based on personal preferences
product line
collection of related products sold under a single brand to meet similar customer needs
corrective action
process to take action against undesirable situations and eliminate causes of non-conformities
distribution channel
network of businesses, intermediaries, and individuals facilitating the journey of a good from the manufacturer to the consumer
contingency plan
a plan designed to account for a future event or situation
open order
an order from the market that has yet to be filled until the specific requirements are met
sales contract
a contract between the seller and buyer that details the terms of the exchange
human resources
the department of a company that manages employee experience