20. Market Structure Flashcards
What is Market Structure?
The characteristics of the market.
What are the characteristics of a Market?
How many firms compete for the amount of competition, the amount of collusion between them, the extent of product differentiation and how easy is it for new firms to enter the market to compete.
What does competition encourage?
The best use of scarce resources
What is Perfect Competition?
This is a market situation where no firm or individual is able to influence the working of the market.
Firms are small in size and exist in large numbers
Each firm produces perfect substitutes
Each firm faces elastic demand
What is Imperfect Competition?
The situation in a market in which elements of monopoly allow individual producers or consumers to exercise some control over market prices.
What is a Monopolistic Market Structure?
A market structure that has a large number of firms selling goods and services which are close substitutes to competitors
It has weak barriers to entry
Competition is strong
What is an Oligopoly?
An oligopoly is a market structure which has a small number of firms which produce goods or services that are close substitutes and are usually large in scale.
They have strong barriers to entry due to the costs
They are price makers
What is Duopoly?
2 producers of a good or service
What is a Monopoly?
A monopoly is a single seller of a good or service for which there are no or very, very few substitutes.
They are price makers
How does a Monopoly impact supply?
It reduces supply and increases prices, causing a shift in the supply graph to the left
What are the disadvantages of a Monopoly?
Less consumer choice
Poor product quality as there is no competition
Inefficiency
What are the 2 types of barriers to entry?
Natural or Artificial
What are some Natural barriers to entry? (4)
Economies of Scale
Capital Size
Legal considerations
History
What are some Artificial barriers to supply?
Restrictions on supplies
Predatory pricing
Exclusive dealing
What are Economies of Scale?
Average costs reducing as your firm gets bigger