(20) Evaluate The Success Of Rebranding And Regeneration Strategies In Increasing The Attractiveness Of Rural Areas

Question 1

What is rebranding?

Answer 1

re-imaging places using a variety of media to improve the image of rural locations and make them more attractive for potential investors.

Question 2

What is rural regeneration?

Answer 2

the long-term upgrading of existing rural areas to bring about social and economic change.

Question 3

Example of rural rebranding

Answer 3

Brontë country

Question 4

Example of rural regeneration

Answer 4

Kielder forest

Question 5

How was Brontë country successful

Answer 5

1. Saved the wildlife due to conservation teams forming due to income from tourism.
2. Once called Haworth - Brontë sisters lived there (rebranded)
3. Brontë footpath, Brontë parsonage museum - more income for locals
4. Cost little money initially (no new structures built)

Question 6

How was kielder reservoir successful

Answer 6

1. Attracts 350,000 visitors annually
2. Used as sanction to protect red squirrels and ospreys
3. Built a 11km long reservoir in 1975
4. Large coniferous plantation (nature reserve)
5. Multiple recreational activities (fishing, archery and mini golf)
6. Reservoir reduced water scarcity massively in the north east.
7. Tourism created new jobs and income.

Question 7

Why was kielder reservoir unsuccessful?

Answer 7

1. Dam disrupted breeding patterns of fish
2. 58 Families displaced in 1975 for reservoir construction
3. Very costly (£167 million)

Question 8

Why was Brontë country unsuccessful?

Answer 8

1. Very time consuming - takes a longer time for popularity to grow and hence income
2. Loss in existing customers - fully reliant on tourists
3. Over tourism - Haworth is small and litter is left everywhere (cost to remove waste sometimes bigger than income)
4. Large amounts of traffic that Haworth can’t cope with. More wear on environment.