2. The price system and the microeconomy Flashcards

1
Q

What is demand?

A

The quantity of a good/service consumers are willing and able to buy at a given price level, in a given time period

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2
Q

What causes a movement along the demand curve?

A

‣ Changes in price

‣ At a lower price, there is an expansion in demand
‣ At a higher price, there is a contraction in demand

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3
Q

What causes a movement along the supply curve?

A

‣ Changes in price

‣ At a lower price, there is a contraction in supply
‣ At a higher price, there is an expansion of supply

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4
Q

What causes the demand curve to shift?

*PASIFIC

A

‣ Population
‣ Advertising
‣ Substititue’s prices
‣ Income
‣ Fashion/trends
‣ Interest rates
‣ Competitor’s price

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5
Q

What causes the supply curve to shift?

*PINTS(C)

A

‣ Productivity
‣ Indirect taxes
‣ Number of firms
‣ Technology
‣ Subsidies

‣ Cost of production, (all of these relate to the cost of production)

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6
Q

What is the relationship between price and quantity demanded?

A

Inverse

‣ As price increases, quantity demanded decreases and vice versa *Assuming ceteris paribus

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7
Q

Knowledge, (AO1)

What is the definition and formula of price elasticity of demand?

A

o Price elasticity of demand refers to the responsiveness of a change in demand to a change in price

o The formula is:

PED = %change in Demand / %change in Price

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8
Q

Knowledge, (AO1)

Explain the significance of the value of PED?

Hint: = 0, = 1, greater than 1 and less than 1

A

o If PED is = 0, then it means it is perfectly inelastic, meaning that if the price changes, the demand does not change

o If PED is = 1, then it means that the good has unitary elasticity, which means the change in demand is equal to the change in price, (Same revenue)

o If PED is greater than 1, then it means it is very responsive to a change in price

o If PED is less than 1, then it means that the good’s demand is relatively unresponsive to a change in price

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9
Q

What factors affect PED?

A

o Proportion of income spent on the good/service

o Addictive

o Necessity or luxury

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10
Q

Knowledge, (AO1), and Analysis, (AO2)

Proportion of income spent on the good/service as a factor affecting PED.

*Use examples

A

o If the good takes up a small amount of income, (example: if the price of a magazine you buy increases from $1 to $1.50, then the demand is likely to be relatively price inelastic)

o This is because the new change in price, doesn’t require a significant proportion of income to be spent

o However, goods that take up a significant proportion of income, such as a car is likely to be more price elastic, (Example: if a car goes from $10,000 to $15,000 then a larger proportion of income will need to be spent)

o To conclude: If a good takes up a small proportion of income, then it is likely to be more price inelastic. However, if it takes up a large proportion, then it is likely to be more price elastic

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11
Q

Evaluation, (AO3)

Proportion of income spent on the good/service as a factor affecting PED.

*Do goods that a large proportion of income is normally spent on, always price elastic?

A

o If a good is classified as a veblen good, then it means that if the price increases, then the quantity demanded will also increase

o Meaning that in some instances, when a good requires a high proportion of income, the PED will not be price elastic, but rather price inelastic

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12
Q

Knowledge, (AO1), and Analysis, (AO2)

How addictive the good is, as a factor affecting PED.

A

o If a good is addictive, such as a demerit good like cigarettes, then it is likely to have an inelastic price elasticity of demand

o This is because consumers are addicted to them, meaning that they feel as though the need them to function, making them feel to them like they are necessities

o Therefore, these consumers will continue demanding the good, even if there is an increase in price

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13
Q

Knowledge, (AO1), and Analysis, (AO2)

Whether the good is a necessity or a luxury good as a factor affecting PED?

A

o If a good is a necessity and is crucial for living and or survival as a whole, then even if the price increases, the demand should be fairly unresponsive, meaning that PED should be inelastic, (Less than 1)

o However, if a good is a luxury and is not necessary for survival, then as the price increases, the quantity demanded is expected to fall, therefore making the PED price elastic, (Greater than 1)

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14
Q

Evaluation, (AO3)

Whether the good is a necessity or a luxury as a factor affecting PED?

And also, if luxury goods and necessities vary depending on people?

A

o If a good is classified as a veblen good, then it means that if the price increases, then the quantity demanded will also increase

o Meaning that in some instances, luxury goods, that fall under the classification of a veblen good, will not be price elastic, as an increase in price, won’t cause the quantity demanded to decrease, but will instead cause it to increase. Making the good price inelastic

o Another factor to consider is that someone’s necessity may be someone else’s luxury, meaning that PED may differ between consumers

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15
Q

Knowledge, (AO1)

What is the definition and formula for income elasticity of demand?

A

o YED measures the responsiveness of quantity demanded for a good or service, when there is a change in income

o YED = %change in quantity demanded / %change in income

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16
Q

Knowledge, (AO1)

What do the YED figures tell us?

A

o If the YED figure is positive, then it means the good is a normal good. This is because the quantity demanded of normal goods increases as incomes increases, therefore giving us a positive number

o If the YED figure is negative, then it means the good is an inferior good. This is because the quantity demanded of an inferior good decreases as income increases

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17
Q

If YED is below -1, what does it mean?

A

Elastic inferior good

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18
Q

If YED is between -1 and 0, what does it mean?

A

Inelastic inferior good

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19
Q

If YED = 0, what does it mean?

A

There is no relationship between income and quantity demanded

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20
Q

If YED is between 0 and 1, what does it mean?

A

Inelastic normal good

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21
Q

If YED is greater than 1, what does it mean?

A

Elastic normal good

22
Q

What is the YED of a necessity?

A

Between 0 and 1

23
Q

Knowledge, (AO1)

What is the definition and formula of XED?

A

o Cross elasticity of demand measures how the quantity demanded of one good is affected by the price of another

o XED = %change in quantity demanded of good X / %change in price of good Y

24
Q

Knowledge, (AO1)

What does the sign next to the figure given by the XED formula tell us?

A

o If the figure is positive, then it means that the good is a substitute good

o If the figure is negative, then it means the good is a complementary good
(If one good becomes more expensive the demand for both goods will fall)

25
Q

If XED = 0, what does it mean?

A

There is no relationship between the quantity demanded of good X and the price of good Y

26
Q

If XED is below -1, what does it mean?

A

Elastic complement, which means the quantity demanded of good X will be responsive to changes in price of good Y

27
Q

If XED is between -1 and 0, what does it mean?

A

Inelastic complement, which means the quantity demanded of good X will be relatively unresponsive to changes in price of good Y

28
Q

If XED is between 0 and 1, what does it mean?

A

Inelastic substitute, means that people would be reluctant to swap from good X to good Y and even with changes in price of good Y, the quantity demanded for good X will remain relatively unchanged

29
Q

If XED is greater than 1, what does it mean?

A

Elastic substitute, means that people would be willing to swap from good X to good Y depending on changes in price

(Ex: If the price of good Y increases, then the quantity demanded of good X should increase, as people will swap from purchasing good Y to purchasing good X they are strong substitutes)

30
Q

What is a complement?

A

Goods that are used together, (Ex: Milk and Coffee)

EX: If the price of milk goes down, then the demand for coffee may go up

31
Q

What is a substitute?

A

Two goods that could be used as alternative goods, (Ex: iPhones and Android phones)

Ex: If the price of iPhones goes up, then the demand for Android phones may go up

32
Q

Why is PED useful for firms?

A

o Allows firms to make pricing decisions to increase revenue

o Allows firms to make plans and decisions regarding employment and output, (mainly used for firms with a product with an elastic PED)

33
Q

Knowledge, (AO1)

Why is PED useful for firms?

*Pricing decisions

A

o Gives firms information to make pricing decisions, allowing them to profit maximise

o For example, if a firm knows the PED of their product is below 1 and is therefore relatively price inelastic, then they know whether or not, they can increase revenue and profit maximise by increasing prices

o However, if a firm knows the PED of their product is above 1 and is therefore price elastic, then they know that they may be able to increase revenue by decreasing prices, as this may lead to a greater increase in quantity demanded, resulting in higher revenues

34
Q

Knowledge, (AO1)

Why is PED useful for firms?

*Employment decisions

A

o If a firm has a price elastic product, then they may chose to lower the price to benefit from higher revenues through a large increase in quantity demanded

o If firms know about how this price change will affect the quantity demanded for their good, then they will be able to make important decisions about employment and output, as this decrease in price will lead to an increase in quantity demanded

35
Q

Why is XED useful for firms?

A

o Allows firms to make pricing decisions

36
Q

Knowledge, (AO1)

Why is XED useful for firms?

*Pricing decisions

A

o If a firm produces two goods that we know through XED are close complements, (Ex: Nespresso making coffee machines and capsules)

o Then the firm may decrease the price of one of the goods in order to benefit from higher revenues, as the goods are complements

o Ex: If Nespresso want to take advantage of this to benefit from higher revenues, they could decrease the prices of their machines to increase the demand for them, but then increase the price of the complements

o Because if more people buy the machines then more people also have to buy the close complements, (the capsules), which have been increased in price

o Which may result in higher revenues

37
Q

Knowledge, (AO1)

Why is XED useful for firms?

*Employment decisions + Output decisions

A

o If a rival firm produces a product, that is a close substitute, decided to cut their prices due to a decrease in their cost of production, then they can expect higher demand for their good

o However, this means that according to XED the demand for the goods of our firm, should decrease

o If the business owners have a good knowledge of XED, then they can anticipate this decrease in quantity demanded for our goods and make appropriate decisions regarding employment and output, which can reduce the negative impacts of this decrease in quantity demanded

38
Q

Why is YED useful for firms?

A

o Can help firms plan for booms and recessions

39
Q

Knowledge, (AO1)

Why is YED useful for firms?

*Help firms plan for booms and recessions

A

o YED tells firms how changes in consumers income’s will affect the quantity demanded of their goods and or services, as well as telling us whether a good is inferior or normal

o If the economy is going through a boom, then it means that there is an increase in economic activity, indicating growth, which should lead to higher incomes

o Therefore, if a firm is producing a normal good, then they may need to plan to hire more workers or increase productive capacity as a boom and higher incomes may lead to an increase in quantity demanded, (YED greater than 1)

***This planning allows firms to capitalise on the larger quantity demanded, meaning they can maximise revenues and profits

40
Q

Analyse, (AO2)

What can firms do if they understand elasticities?

***Think about profit maximisation and what this can lead to

A

o One thing that PED, YED and XED all have in common, is that they can help firms make decisions about pricing, which can allow them to maximise revenue

o If firms can maximise revenue and profits, then they should have more retained profits

o These financial resources could then be further re-invested into the firm

o Such as investing in capital goods to improve productive capacity

o This triggers a multiplier effect

41
Q

Evaluate, (AO3)

What are the limitations of elasticity for business use?

*In detail

A

o Elasticity figures are only estimates
–> Due to the way the data is collected
–> Normally through surveys, there is no way of knowing how reliable and accurate the data actually is
–> Data may also be secondary or from the past and will therefore be less reliable

o Assumes ceteris paribus
–> They assume only one factor will affect demand
–> Ex: PED assumes that only price will affect quantity demanded
–> But there are other factors that affect demand, that must be considered; not just price, income and the price of other goods

42
Q

Knowledge, (AO1)
What is price elasticity of supply?

Definition + Formula

A

o Price elasticity of supply refers to how sensetive a firm’s supply is to changes in price
o Formula: PES = %change in quantity supplied / %change in price

43
Q

Knowledge, (AO1)
What factors does the price elasticity of supply depend on?

A

o Mobility of factors of production
o Spare capacity
o Interest rates

44
Q

Knowledge, (AO1)
How does the mobility of the factors of production affect PES?

A

o If the factors of production are movile, then the PES will be greater than 1, meaning that the quantity supplied is responsive to changes in price
o Due to higher prices, firms are able to increase there quantity supplied if the factors of production are mobile

45
Q

Knowledge, (AO1)
How does the amouny of spare capacity affect PES?

A

o If a firm has more spare capacity, then PES will increase as firms will be able to store spare factors of production
o Meaning that if a firm has spare capacity PES will be greater than 1

46
Q

Knowledge, (AO1)
How do interest rates affect PES?

A

o If the rate of interest is low, then it means that the cost of borrowing is lower
o This means that firms can access more credit to invest on leasing capital goods to improve productive capacity
o This affordable way to borrow money means that it is easier for firms to change their quantity supplied depending on changes in price

47
Q

Evaluation, (AO3)
Which factor influences PES the most?

A

o Interest rates
o This is because they can lead to firms borrowing money which could allow them to borrow money, leading to them increasing their productive capacity
o Or they could use this money to buy factories or warehoues to increase spare capacity
o The rate of interest can affect other factors that influence PES
o Interest rates also benefit PES more in the long run as purchasing warehouses for example, can take a long time, as there is lots of bureacucracy involved –> Or it may take a long time to build a warehouse

48
Q

Knowledge, (AO1)
What does it mean if PES is less than 1?

A

o If the PES of a good is below 1, then it means the quantity supplied is fairly unresponsive to changes in price
o Meaning that if the price of a good went up, firms will not be able to increase the production of that good and increase their quantity supplied in order to profit maximise

49
Q

Knowledge, (AO1)
What does it mean if PES is greater than 1?

A

o If the PES is greater than 1, then it means that firms quantity supplied is responsive to changes in price
o Meaning that if the price of the good went up, firms will be able to increase production of that good and increase their quantity supplied in order to profit maximise - Unless perfectly elastic

50
Q

Knowledge, (AO1)
What are the business ueses of PES?

A

o It tells firms how responsive their quantity supplied can be to changes in price
o Which lets them know if they need to improve the PES
o As the greater the PES the better it is for firms as it means that they can for example, increase their quantity supplied if the price goes up –> Meaning that they can profit maximise
o This allows firms to come up with ways to make their goods more price elastic
o Ex: Increase spare capacity or mobility of factors of production