2 reasons women more likely to participate in New Age movements Flashcards
1
Q
Woodhead; failed sense of identity & limited role as housewife
A
- Women = attracted to NAM as they experience double alienation in family = fam fails to give sense of occupational identity & feel dissatisfied with limited role as caregiver
- NAM offer chance of self exploration & provide sense of identity & self worth
- However, some elements of NA encourage women to express authentic selves
2
Q
M/c women
A
- NAM appeal to m/c women & stay at home mums who have time & money to access NA therapies
- NAM mainly run by women who primarily market their products & services to other
- Celebrates aspects of femininity (experiences, intuition & emotion)
- However, very niche audience
3
Q
Traditional religion
A
- Loss of faith guides women to NAM
- NAM emphasise healing role of women & targets those who are more associated with sprituality