2. Production, costs and revenue Flashcards

1
Q

Firm

A

A productive organisation which sells its output of goods or services commercially

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2
Q

Marginal returns of labour

A

The change in the quantity o the total output resulting from the employment of 1 more worker, holding all the other factors of production fixed

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3
Q

Law of diminishing returns

A

A short term law which states that as a variable factor of production is added to a fixed factor, eventually both the marginal and average returns to the variable factor will begin to fall. It is also known as the law of diminishing marginal productivity

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4
Q

Average returns of labour

A

Total output divided by the total number of workers employed

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5
Q

Total returns of labour

A

Total output produced by all the workers employed by a firm

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6
Q

Productivity

A

Output per unit of input

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7
Q

Labour productivity

A

Output per worker

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8
Q

Returns to scale

A

The rate by which output changes if the scale of all the factors of production is changed

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9
Q

Plant

A

An establishment, such as a factory, workshop or retail outlet, wound and operated by a firm

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10
Q

Increasing returns to scale

A

When the scale of all the factors of production employed increases, output increases at a faster rate

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11
Q

Constant returns to scale

A

When the scale of all the factors of production employed increases, output increases at the same rate

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12
Q

Decreasing returns to scale

A

When the scale of all the factors of production increases, output increases at a slower rate

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13
Q

Economy of scale

A

As output increases, long run average cost falls

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14
Q

Diseconomy of scale

A

As output increases, long run average cost rises

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15
Q

Long run average cost

A

Cost pre unit of output incurred when all factors of production or inputs can be varied

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16
Q

Optimum firm size

A

The size of firm capable of producing at the lowest average cost and thus being productively efficient

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17
Q

Minimum efficient scale

A

The lowest output at which the firm is able to produce at the minimum achievable LRAC

18
Q

Internal economies and diseconomies of scale

A

Changes in long run average costs of production resulting from changes in the size or scale of a firm or plant

19
Q

External economy of scale

A

A fall in long run average costs of production resulting from the growth of the market or industry of which the firm is a part

20
Q

External diseconomy of scale

A

An increase in long run average costs of production resulting from the growth go the market of industry of which the firm is a part

21
Q

Marginal cost

A

Addition to total cost resulting from producing one additional unit of output

22
Q

Average fixed cost

A

Total cost of employing the fixed factors of production to produce a particular level of output, divided by the size of output:
AFC = TFC / Q

23
Q

Average variable cost

A

Total cost of employing the variable factors of production to produce a particular level of output, divided by the size of output: AVC = AFC + AVC

24
Q

Average total cost

A

Total cost of proving a particular lee of output, divided by the size of output. Often called average cost: AFC + AVC

25
Q

Price taker

A

A firm which is so small that it has to accept the ruling market price. If the firm raises its price, it loses all its sales; if it cuts its price, it gains no advantage

26
Q

Price maker

A

When a firm faces a downward sloping demand curve for its product, it possesses the market power to set the price at which it sells the product

27
Q

Quantity setter

A

When a firm faces a downward sloping demand curve for its product, it possesses the market power set the quantity go the good it wishes to sell

28
Q

Profit

A

The difference between social sales revenue and total cost of production

29
Q

Profit maximisation

A

Occurs at the level of output at which total profit is greatest

30
Q

Normal profit

A

The minimum profit a firm must take to stay in business, which is, however, insufficient to attract new firms into the market

31
Q

Abnormal profit

A

Profit over and above normal profit. Also known as supernormal / above-normal profit

32
Q

Technological change

A

A term that is used to describe the overall effect of invention, innovation and the diffusion or spread of technology in the economy

33
Q

Invention

A

Making something entirely new; something did not exist before at all

34
Q

Innovation

A

Improve on or makes a significant contribution to something that has already been invented, thereby turning the results of invention into a product

35
Q

Mechanisation

A

Process of moving from labour-intensive to a more capital-intensive method of production, employing more machines and fewer workers

36
Q

Automation

A

Automatic control where machines operate other machines

37
Q

Productive efficiency

A

The level of output at which average costs are minimised

38
Q

Dynamic efficiency

A

Occurs in the long run, leading to the development of new products and more efficient processes that improve productive efficiency

39
Q

Monopolistic competition

A

A market structure in which firms have many competitors, but each sells a slightly different product

40
Q

Duopoly

A

2 firms only in a market

41
Q

Creative destruction

A

Capitalism evolving and renewing itself over time through new technologies and innovations replacing older ones