2: Problem solving

Question 1

The opportunity matrix

problem X solution

Answer 1

Problem/need
Solution Unidentified Identified
Unidentified Fantasy! Market pull
Identified Tech. push Biz formation

Question 2

Osterwalder analysis of market pull vs tech push:

3 phases & 3 outputs each

Answer 2

Market pull

1. learn –> problem
2. build –> value prop. prototype
3. measure –> (adjust) tech. & resource needs

Tech. push

1. learn –> solution
2. build –> value prop. prototype
3. measure –> customer insights

Question 3

Creative problem solving process in 6 stages

w roles & methods

Answer 3

1. problem observation = explorer > trends, media, web
2. problem definition = detective > 5 Qs
3. idea generation = artist > brainstorming wild ideas out of the box
4. idea synthesis = engineer > rational, realistic syntheses (bundles, “killer ideas”), but with no judgment
5. idea evaluation = judge > score a (dis)advantage matrix of criteria X “killer ideas”
6. solution implementation = producer > reporting schema (problem, solution, why, how)