2. PRICE SYSTEM AND THE MICROECONOMY Flashcards
Effective demand
Demand supported by the ability and willingness to pay
Individual Demand/Supply
Demand or supply for a good from one consumer or producer
Market Demand/Supply
Total demand or supply for a good across all consumers or producers in the market
Determinants of Demand
Price of the good
Income levels
Prices of related goods
- Substitutes (e.g higher price of tea -> higher demand for coffee)
- Complements (e.g lower price of cars -> increase demand for fuel
Taste and preferences
Expectations of future prices
Determinants of supply
Production cost
Technology
Prices of related goods
- Joint supply
- Competitive supply
Gov policies
Producer expectations
Joint supply
A situation where an increase in the supply of one leads to a decrease in supply of another by-product (vice versa)
Competitive supply
Alternative products a firm could make with its resources
Movement along demand/supply curve
Caused by price changes of the good itself
Shift in demand/ supply curve
Caused by non-price factors (e.g., income, tastes, or production costs) Price of itself does not affect
PED
Measures the responsiveness of QD for a good or service to a change in its price
PED calculation
% change in QD/ % change in price
PED >1
Elastic
QD is highly reponsive to price change
E.g luxury goods
PED <1
Inelastic
QD less responsive to change in price
Necessities
PED = 1
Unitary Elastic
Proportional response; a 10% price change leads to a 10% quantity change
PED = 0
Perfectly Inelastic
No response to price changes
PED = ∞
Perfectly Elastic
Demand is infinite at a particular price and drops to zero if the price changes
Importance of PED
For firms: Helps set prices to maximize revenue
For gov: Used for taxation strategies, especially on inelastic goods like tobacco
Factors affecting PED
Availability of substitutes (more subs = higher elasticity)
Nature of good
Proportion of income spend (higher proportion = higher elasticity)
Time period
Addiction/ habits