2) Mass media, globalisation and popular culture Flashcards
Define globalisation?
The process by which societies become increasingly interconnected.
Give some examples of globalisation?
Cultural globalisation- The world is increasingly exposed to western styles, tastes, fashions, music and films all transmitted by international marketing corporations and transnational media corporations. According to some researchers, this is leading to the emergence of a global consumerist culture (Sklair, 2003).
Globalisation and risk- According to Beck, we live in a global risk society. Global risks cross national boundaries for example, the explosion at nuclear power station at Chernobyl resulted in radioactive material being blown across Europe reaching 20 countries.
What is media imperialism?
A new form of imperialism in which western media corporations dominate global media output.
What is cultural imperialism?
The imposition of western culture on developing culture.
Evaluate Media imperialism?
A number of Asian countries have successfully pursued policies aimed at limiting western media influence.some authoritarian regimes have censored or even banned satellite TV.
Films based on their own culture are still very popular e.g. Bollywood films are more popular than Hollywood films. Bollywood have roughly 3 million viewers compared to Hollywood’s 2.6 million. Bollywood also produce an extra 500 films a year than Hollywood do bringing their total to 1000.
Evaluate Cultural imperialism?
Tv programmes such as Big brother, I’m a celebrity get me out of here etc, are sold to TV companies around the world, but local versions reflect local values and traditions.
Buying pirate dvd’s such as sleeping beauty, gone with the wind, lion king in Shanghai, China. Cultures are seeking these DVD’s out, there not being forced upon them !
What do post modernists argue about media?
It was concerned with one way communication, mirroring a basic social reality through media like terrestrial TV e.g. BBC 1 and BBC 2. However media has become dominated by interactive digital media like social networking sites. The media has also changed and shaped our consumption patterns by making us more aware of the diversity of choices that exist in the post-modern world, e.g. many people now feel that they no longer belong to real communities.
What does Strinati suggest about media imagery?
It becomes a source of our identity.
Media now dominates and creates our sense or reality generating what according to Baudrillard in a media saturated society?
Hyper-reality- where reality is created or simulated from models or images, or defined by references to such- a reality generated from ideas)
Baudrillard used what to demonstrate hyper reality?
Disneyland as it’s a place that at the same time is a real physical space, but clearly also a fictional representational world.
Baudrillard also spoke of simulacra, explain simulacra ?
Images that appear to reflect real life events that have been distorted so have no basis in reality.
Explain 2 strengths of post modernism?
It emphasises that the construction of identity is a fluid and complex process.
It gives us an insight to the power of the media and makes us think about how the media creates narratives,
Explain 2 negatives of post modernism?
Audiences can pick and choose what media the use, may even disregard it all e.g. Amish communities.
There is a rather naïve element to post-modernist analysis, in that they tend to ignore the fact that a substantial number of people are unable to make consumption choices because of inequalities brought about by traditional influences such as unemployment, poverty, racial discrimination and patriarchy. Traditional forms of inequality remain a crucial influence, as access to the Internet, digital television and so on is denied to many people in Britain.
