2 Mark Terms

Question 1

Mainstream

Answer 1

Created by major film studios with large budget and usually widely released for profit

Question 2

Indpendent

Answer 2

Smaller funded studios, less commercial and producer has more creative control

Question 3

Conglomerate

Answer 3

Company that owns other companies across a range of media platforms

Question 4

Synergy

Answer 4

Cross media marketing strategy, where different media forms merge together to sell one product

Question 5

Vertical integration

Answer 5

A process where one company acquired another at a different level of the industry

Question 6

Horizontal integration

Answer 6

When different companies that produce and sell different products join together

Question 7

Ofcom

Answer 7

Regulatory board called the office of communications who regulate tv

Question 8

BBFC

Answer 8

British board of film classification regulatory board who regulate films

Question 9

PEGI

Answer 9

Regulatory board for video games

Question 10

IPSO

Answer 10

Regulator for newspapers and magazines

Question 11

Regulation

Answer 11

Independent bodies that are responsible for regulating media products to protect social groups