2. Explanations of Conformity Flashcards
1
Q
What is Informational Social Influence
A
- A cognitive process bc it is to do with what you think.
- ISI is an explanation of conformity that says we agree with the opinion of the majority bc we believe it is correct.
We accept it bc we want to be correct as well. We change both our private & public behaviours/views to be consistent w the majority
ISI explains why internalisation happens
eg. In a crisis situation we may use ISI
1
Q
ISI stands for
A
Informational Social Influence
2
Q
NSI stands for
A
Normative Social Influence
3
Q
What is Normative Social Influence
A
- An emotional process rather than a cognitive one. - NSI is an explanation of conformity that says we agree w the opinion of the majority bc we want to be accepted, gain social approval & be liked. Ppl do not like to appear foolish.
The person may publicly change their behaviour/view but privately disagree.
NSI explains why compliance happens
4
Q
Explanation of conformity meaning
A
a reason why people conform
