2. Digital Consumer

Question 1

What are the values of Gen X or when were they born?

Answer 1

1970 to 1979 focus on work, life balance, true, friendship, and happiness, reluctant towards regulations

Question 2

What are the values of Millennials and when were they born?

Answer 2

1980 to 2000 the self-confident, financially successful, independent, reluctant towards regulation, want freedom, and a comfortable life

Question 3

What are the values of gen Z and when were they born?

Answer 3

2000 to 2010, the rely on the potential of new technologies and participate in several products at the same time .digital natives

Question 4

What are the values of baby boomers and When were they born?

Answer 4

1946 to 1969 focus on success, achievements, ambition, the loyal to their careers

Question 5

When are generation alpha born

Answer 5

The 21st-century

Question 6

What is a digital customer?

Answer 6

Digital customers use digital channels web, mobile on social to consume content, engagement brands and complete a transaction

Question 7

Who created the definition of digital customer

Answer 7

Gartner

Question 8

What are some features of Web 1.0

Answer 8

Read only
Content is owned by the creator only
Earning is through page views
Advertising is banner based
Nonfocused user data
Mostly static web with no user to server communication

Question 9

What are some features of Web 2.0?

Answer 9

Read and write options
Content is shared by creators and users
Earning is through cost per click
Advertising is interactive
Use the data is controlled by central authorities
Improved user interaction

Question 10

What? Awesome predictions for Web 3.0 

Answer 10

Users can read and write the content
Focus on individuals rather than community
Earnings or obtained through user engagement
Advertising is behavioural
Use the data is personalised and decentralised without the use of the central authority
Linked data web with intelligent, web-based functionalities applications
Examples, live streams, waves and smart applications

Question 11

What is kotlers definition of marketing?

Answer 11

The science and art of exploring, creating , and delivering value to satisfy need to a target market at a profit

Question 12

What do the marketing 4PS stand for?

Answer 12

Product price promotion place

Question 13

What is functional/utilitarian value when considering marketing?

Answer 13

The practical benefits and functionality is a product or service provides to meet specific needs or solve problems

Question 14

What is hedonic value one considering marketing?

Answer 14

The pleasure enjoyment of emotional satisfaction of product or service offers often associated with experiences of luxury or leisure

Question 15

What is monetary value considering marketing?

Answer 15

The financial benefits or cost savings as a product or service provides to the customer

Question 16

What is social/linking value considering marketing?

Answer 16

The benefit derived from a product or services ability to facilitate social connections, relationships or networking opportunities

Question 17

What is psychological volume when considering marketing?

Answer 17

The emotional or mental, well-being, satisfaction or personal development gained from using a product or service

Question 18

What do you have the two main transformations for marketing been from the past to present day

Answer 18

Shift from finding customers to be found by customers
Representing the company vcompared representing the customer
Shift to the outside in model

Question 19

What is market segmentation?

Answer 19

The process of dividing a broadcast, consumer or business market, normally consisting of existing and potential customers into sub groups of consumers based on shared characteristics

Question 20

Why is market segmentation important?

Answer 20

More effectively engage people
Can target your content to the right people in the right way

Question 21

How could you segment your market?

Answer 21

Geographics, demographics, psychographics,behaviour

Question 22

What is a persona?

Answer 22

A fictional character that communicates the primary characteristics of a group of users identified and selected as a key target through use of segmentation data

Question 23

What is the AIDA model of a consumer journey?

Answer 23

Attention, interest, desire, action

Question 24

What is the STDC model of the consumer German?

Answer 24

See think do care

Question 25

Describe the consumer journey in a funnel

Answer 25

Awareness, interest, consideration, intent, evaluation, buy

Question 26

Describe the consumer journey in a circular model

Answer 26

Initial consideration set
Active evaluation
Moment of purchase
Post purchase experience
Loyalty loop

Question 27

Which company created the zero moments of truth

Answer 27

Google

Question 28

Describe the three consumer moments of truth

Answer 28

Zero moment of truth- searching for information about a brand or product
First moment of truth -choosing a product at the store shelf
Second moment of truth -using a product and deciding whether to buy it again

Question 29

What is a digital touch point

Answer 29

Instances when a customer comes in contact with your brand,directly or indirectly through and online channels